jfrancis, Author at Hawthorne Advertising

5 Ways to Pull Order and Insights from Big Data

Agency Press, Industry Research / By jfrancis

Author: Jessica Hawthorne-Castro Original Link: Datanami Date Published: June 1, 2017 Walmart is a global leader in using data analytics to form insights. For example, the company previously used data generated during hurricanesto better estimate demand for emergency supplies, so it could be best prepared to meet customer needs. The company focuses on both reactive and proactive analytics, so […]

5 Ways to Pull Order and Insights from Big Data Read More »

Transforming the Drive to Web Campaign

Agency Press / By jfrancis

Author: George Leon Original Publication: EContent Mag Drive to Web Campaigns Many marketers view a “drive to web” campaign as simply moving an audience to a landing page in order to garner sales, signups, or other actions. The campaign launches, the desired actions are tabulated, and the marketing team moves on to the next campaign. This approach is

Transforming the Drive to Web Campaign Read More »

DMN’s 2017 Women to Watch

Agency Press / By jfrancis

Author: DMN Title of piece: DMN’s 2017 Women to Watch Original Publication: DM News Date Published: April 26, 2017 Keep your eye on these 20 rising stars. When it comes to their careers, the 2017 Women to Watch have been riding a rocket ship. They’ve produced data-driven results, exemplified leadership, and implemented effective strategies. We can’t wait

DMN’s 2017 Women to Watch Read More »

Three Trends Shaping the Future of Consumer Privacy Online

Agency Press, Industry Research / By jfrancis

Author: Jessica Hawthorne-Castro, CEO Original Publication: ER Magazine Date Published: March/April 2017 Issue In November 2016, Verizon outlined a plan to combine consumers’ offline information—postal addresses, email addresses, device type, etc.—with browser cookies in order to be able to sync personally-identifiable data with an individual’s browsing history and mobile app usage. Following similar, previous announcements from Google and

Three Trends Shaping the Future of Consumer Privacy Online Read More »

IN THE NEWS: Consumer Research & Advertising

Agency Press / By jfrancis

Overall Advertising and Media Economy Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018 (Advertising Age; Oct 26, 2016) The media research and analysis firm BIA/Kelsey forecasts that total local advertising revenue (local audiences for national, regional marketers) is expected to grow from $145.2 billion in 2016 to $148.8 billion in 2017.

IN THE NEWS: Consumer Research & Advertising Read More »

Leveraging TV to Lift Brands

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro, CEO Original Link: MarTech Date Published: April 13, 2017 Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to

Leveraging TV to Lift Brands Read More »

Hawthorne is named as a Great Place to Work® and Earns Multiple Awards for its Innovative Workplaces

Agency Press, Hawthorne Culture / By jfrancis

Original Publication: PR Newswire Date Published: April 10, 2017 Receives a “Business Improvement Award” for Modern and Collaborative Office That Offers Inside/Outside Spaces and a Seamless Work/Life Balance LOS ANGELES, April 10, 2017 /PRNewswire/ — Hawthorne, the leader in accountable and analytics driven advertising, announced today it earned two award wins including a Great Place to

Hawthorne is named as a Great Place to Work® and Earns Multiple Awards for its Innovative Workplaces Read More »

Fairfield business scores double honors

Agency Press, Hawthorne Culture / By jfrancis

FAIRFIELD — The company may have won two awards, but both seem to offer one key message: Hawthorne is a nice place to work. The “Great Places to Work” award is a national recognition, though the company sent out notice of that certification side-by-side with word of another honor, one presented by the Fairfield Chamber

Fairfield business scores double honors Read More »

5 MARKETING EXPERTS PREDICT THE FUTURE OF TV ADVERTISING

Agency Press, Industry Research / By jfrancis

Author: The Living Room, quote by Jessica Hawthorne-Castro Title of piece: 5 Marketing Experts Predict the Future of TV Advertising Original Publication: The Living Room Date Published: March 27, 2017 The future of television advertising is always a controversial subject. But should that be the case? Since the rise of online advertising, many have questioned

5 MARKETING EXPERTS PREDICT THE FUTURE OF TV ADVERTISING Read More »

Pulling Real ROI from a Sea of Big Data Analytics

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro Original Link: Inside Big Data Date Published: March 28, 2017 In this special guest feature, Jessica Hawthorne-Castro, CEO of Hawthorne Direct, provides some strategic best practices for marketers that want to extract ROI from big data in order to improve the customer experience and generate sales. Jessica Hawthorne-Castro is the CEO of Hawthorne, an award

Pulling Real ROI from a Sea of Big Data Analytics Read More »

Author name: jfrancis