Paulina Rzepkowska, Author at Hawthorne Advertising

How to leverage Gen-Z’s nostalgia: 15 expert insights

Looking to better connect with the next generation of consumers? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From reimagining retro trends to balancing authenticity with modern storytelling, these perspectives offer actionable strategies for agencies looking to resonate with Gen Z audiences.

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Upfronts 2026: Why accountability is top of mind for agencies

Agency Press / By Paulina Rzepkowska

As the 2026 upfront season takes shape, one theme is clear: accountability is no longer optional—it’s expected. This insightful piece from The Current dives into how agencies are navigating a rapidly evolving media landscape where performance, transparency, and measurable outcomes are front and center.

Proud to see Paul Her-Sturm and Gina Lombardo-Negron of Hawthorne Advertising featured in the conversation—bringing valuable perspective on what today’s marketers demand from their partners.

As the industry continues to shift toward outcome-driven strategies, their insights reinforce a bigger truth: success isn’t just about reach anymore—it’s about results.

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26 ways to keep technology flexible as your business evolves

Agency Press / By Paulina Rzepkowska

Is your technology evolving with your business or holding it back? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing scalable systems and embracing automation to aligning technology with business goals, the piece highlights how adaptability can drive long-term success.

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19 rules of B2B email etiquette for better outcomes

Agency Press / By Paulina Rzepkowska

Are your B2B emails helping you stand out or getting lost in crowded inboxes? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro From writing clearer, more intentional subject lines to ensuring every message provides real value (not just a sales pitch), the article explores how small shifts in how we communicate can lead to stronger engagement and better business outcomes.

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Brand visibility versus leader visibility: 22 perspectives

Agency Press / By Paulina Rzepkowska

Looking to better understand the balance between brand visibility and leadership presence? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building trust through authentic executive voices to understanding when leaders should step forward (and when the brand should lead), the piece explores how visibility — both personal and corporate — plays a critical role in shaping reputation and connection.

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How to build an agency: 20 must-read books for agency owners

Agency Press / By Paulina Rzepkowska

Looking to sharpen your agency strategy and leadership approach? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leadership and growth to creativity and client relationships, these reads offer valuable insights to help agencies build, scale and stay competitive in an evolving industry.

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From streaming to AI: agency leaders’ next big media bets

Agency Press / By Paulina Rzepkowska

Looking to stay ahead of where media is headed next? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From the evolution of streaming to the growing impact of AI, the piece explores how agencies are identifying emerging opportunities, adapting strategies and making smart bets to stay competitive in a rapidly changing landscape.

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Rituals and rules: how agencies ensure high creativity and quality

Agency Press / By Paulina Rzepkowska

Looking to elevate creativity while maintaining consistency and quality? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From establishing clear rituals and repeatable processes to setting defined standards that drive both innovation and accountability, the piece explores how agencies balance structure with creativity to deliver exceptional work.

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How to reach Gen-Z and Gen-Alpha on social media

Agency Press / By Paulina Rzepkowska

Looking to better connect with Gen Z and Gen Alpha on social media? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating short, native “answer-in-feed” content to designing platform-first strategies that meet users where they are, the piece highlights how brands can show up authentically and stay relevant in an ever-evolving digital landscape.

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Make a wish: what’s your perfect AI task?

Agency Press / By Paulina Rzepkowska

Looking to unlock the full potential of AI in your day-to-day work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From envisioning AI that predicts the real-world impact of decisions to tools that streamline workflows, enhance creativity, and even guide more thoughtful leadership, the piece explores how far AI could go if there were no limits.

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Author name: Paulina Rzepkowska