Author name: Paulina Rzepkowska

How to balance AI fluency with human insight in marketing teams

Agency Press / By

How can marketing teams embrace AI while maintaining the human insight that drives meaningful connections? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. From building AI fluency and integrating emerging technologies to preserving creativity, empathy and strategic thinking, these expert perspectives offer strategies for marketing teams looking to balance technological innovation with a human-centered approach.

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Brand refresh strategy: how to modernize without blending in

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How can brands modernize their identity while staying true to what makes them unique? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. From evolving brand messaging and visual identity to maintaining authenticity and standing out in a competitive marketplace, these expert perspectives offer strategies for brands looking to refresh their image without losing what sets them apart.

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19 ways agencies can stay essential as AI automates creative work

Agency Press / By

As AI continues to reshape creative work, how can agencies evolve while continuing to deliver meaningful value to their clients? Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “19 Ways Agencies Can Stay Essential As AI Automates Creative Work”.
In the article, Jessica joins fellow agency leaders in sharing insights on how agencies can adapt to AI-driven change, strengthen their strategic value and continue delivering the expertise and human perspective clients need.

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15 ways clients can shine before the holidays (from agency experts)

Agency Press / By

As the holiday season approaches, how can brands break through the noise and make a lasting impression on their audiences? Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “15 Ways Clients Can Shine Before The Holidays (From Agency Experts)”.
In the article, Jessica joins fellow agency leaders in sharing strategies brands can use to strengthen their presence, connect with consumers and stand out during one of the busiest marketing seasons of the year.

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Build on what works, but never stop testing

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What does it take to build a business that lasts for 40 years?

For Jessica Hawthorne, CEO and owner of Hawthorne Advertising, it’s not about chasing every new trend or abandoning what works in favor of what’s next. It’s about knowing when to protect your successful core — while continuing to test, learn and evolve.
In the latest episode of A Founder’s Life, Jessica sits down with Leo Gestetner to discuss entrepreneurship, leadership, career reinvention, family, AI and the principles that have shaped Hawthorne Advertising.
As Hawthorne celebrates 40 years, the conversation is a great reminder that sustainable growth isn’t about constantly starting over. It’s about knowing what to keep, knowing what to test and giving new ideas enough time and resources to prove themselves.

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18 innovative ways to better understand an agency client’s audience

Agency Press / By

Understanding your audience is at the heart of effective marketing — but truly understanding an agency client’s audience requires more than surface-level demographics. Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “18 Innovative Ways To Better Understand An Agency Client’s Audience.”
In the article, Jessica shares insights on how agencies can leverage data, technology and deeper audience intelligence to move beyond assumptions and develop more meaningful, effective strategies for their clients.

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28 ways leaders future-proof a business

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How can leaders prepare their businesses to adapt, evolve and thrive in the face of change? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. In the piece, business leaders share strategies for building resilient organizations that can navigate change, embrace new opportunities and position themselves for long-term success.

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How to reach cost-conscious buyers without weakening your brand

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How can brands ensure values-based marketing remains authentic, credible and backed by meaningful action? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. From understanding local audiences and tailoring messaging to establishing a strong presence and building meaningful connections, these expert perspectives offer strategies for brands looking to successfully enter and grow in new markets.

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17 effective ways to build brand awareness in a new market

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How can brands effectively build awareness when entering a new market? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne. From understanding local audiences and tailoring messaging to establishing a strong presence and building meaningful connections, these expert perspectives offer strategies for brands looking to successfully enter and grow in new markets.

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Small brands, micro-influencers: how to partner for holiday campaigns

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How can small brands make a big impact with micro-influencers during the holiday season? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne. From identifying the right creators and building authentic partnerships to developing campaigns that resonate with niche audiences, these expert perspectives offer strategies for leveraging micro-influencers to drive meaningful engagement and results this holiday season.

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