Author name: Paulina Rzepkowska

How to reach cost-conscious buyers without weakening your brand

Agency Press / By

How can brands ensure values-based marketing remains authentic, credible and backed by meaningful action? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. From understanding local audiences and tailoring messaging to establishing a strong presence and building meaningful connections, these expert perspectives offer strategies for brands looking to successfully enter and grow in new markets.

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17 effective ways to build brand awareness in a new market

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How can brands effectively build awareness when entering a new market? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne. From understanding local audiences and tailoring messaging to establishing a strong presence and building meaningful connections, these expert perspectives offer strategies for brands looking to successfully enter and grow in new markets.

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Small brands, micro-influencers: how to partner for holiday campaigns

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How can small brands make a big impact with micro-influencers during the holiday season? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne. From identifying the right creators and building authentic partnerships to developing campaigns that resonate with niche audiences, these expert perspectives offer strategies for leveraging micro-influencers to drive meaningful engagement and results this holiday season.

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How to keep values-based marketing authentic, ethical and credible

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How can brands ensure values-based marketing remains authentic, credible and backed by meaningful action? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. In the piece, marketing leaders share how brands can avoid performative marketing, build credibility through consistent action and ensure their messaging aligns with their mission, values and actions.

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21 leaders on staying educated on AI

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How can leaders keep pace with AI as new technologies and applications continue to emerge? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. In the piece, Jessica shares why staying informed on AI requires continuous learning and curiosity, from monitoring industry trends and evaluating emerging tools to staying current on the AI capabilities of existing technology partners.

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Demand capture versus demand creation: the key to sustainable growth

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How can marketing leaders ensure strong conversion rates are translating into healthy, sustainable growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. In the piece, marketing leaders share how CMOs can distinguish demand capture from demand creation, look beyond conversion efficiency, and evaluate customer acquisition, brand awareness and demand generation to build a healthy pipeline for continued growth.

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24 ways leaders stay ahead of market changes

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How can leaders stay ahead of market changes and adapt before shifts become impossible to ignore? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. From staying close to customer behavior and emerging trends to continuously evaluating priorities and making proactive adjustments, the piece explores practical strategies leaders can use to anticipate change, remain agile, and position their organizations for long-term growth.

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Lean marketing teams: how to focus on what matters most

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How can lean marketing teams stay focused on high-impact work without sacrificing growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. In the piece, marketing leaders share how CMOs can prioritize the work that creates the greatest value, leverage external expertise and technology, and keep teams focused on strategy, performance and meaningful business outcomes.

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Meeting marketing’s mandate: top event topics for agency leaders

Agency Press / By

What makes a panel discussion truly valuable for today’s marketing and agency leaders? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne. From exploring the evolving role of AI and data to discussing the future of customer experience, brand trust and media innovation, these expert perspectives highlight the conversations shaping the next generation of industry events.

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