Paulina Rzepkowska, Author at Hawthorne Advertising

How to evolve omnichannel marketing strategies: 19 expert tips

Wondering how omnichannel marketing is evolving in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are redefining omnichannel strategy to create seamless, data-driven customer experiences, strengthen brand trust, and deliver consistency across every touchpoint.

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10 podcast trends reshaping production, promotion and distribution

Agency Press / By Paulina Rzepkowska

Curious about where podcasting is headed next? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are rethinking podcast strategy to better engage audiences, amplify reach, and future-proof audio content in a rapidly evolving media landscape.

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Why brand and performance marketing work better together

Agency Press / By Paulina Rzepkowska

In today’s marketplace, brand and performance marketing aren’t opposing forces — they’re multipliers. In her latest article for Inc., Jessica Hawthorne-Castro breaks down why unifying brand and performance under a single strategy drives both immediate results and long-term growth. From building emotional connection to capturing conversions more efficiently, this read offers a fresh perspective for marketers and business leaders alike.

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Healthcare marketing today: how to overcome the toughest challenges

Agency Press / By Paulina Rzepkowska

Thinking about what the next wave of healthcare marketing could and should look like? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are rethinking strategy to reduce friction, build trust, and make healthcare marketing more human and customer-centric.

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15 emerging agency practices poised to become industry standards

Agency Press / By Paulina Rzepkowska

Thinking about what the next wave of marketing could and should look like? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how leading experts design clearer steps, reduce friction, and turn the buying journey into a more human and customer centric experience.

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How to reduce buying-journey friction for a smoother CX

Agency Press / By Paulina Rzepkowska

Thinking about ways to make the customer journey as seamless as possible? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how leading experts design clearer steps, reduce friction, and turn the buying journey into a more human and customer centric experience.

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How to get the best out of a GPT to complete creative agency tasks

Agency Press / By Paulina Rzepkowska

Wondering how agencies can get the most out of GPTs to streamline creative workflows and elevate strategic output? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to brief GPT effectively, layer in context, and use AI as a collaborative partner to improve research, ideation, and campaign development.

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How to encourage website visitors to share first-party data

Agency Press / By Paulina Rzepkowska

Wondering how brands can turn website traffic into consent-driven insights and build real relationships with audiences? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to encourage first-party data sharing through interactive tools, valuable lead magnets, transparent value exchanges, and personalized offers that respect user privacy.

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Celebrating women’s resilience through gratitude and empowerment

Agency Press / By Paulina Rzepkowska

Wondering how to celebrate resilience while uplifting women’s voices in a meaningful way? Dive into this inspiring article from Becoming An Unstoppable Woman Magazine, featuring Jessica Hawthorne-Castro — “Celebrating Women’s Resilience Through Gratitude and Empowerment” — and explore how gratitude, courageous career pivots, and purpose driven leadership can transform not only lives, but entire businesses.

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How to get social media audiences to engage with long-form content

Agency Press / By Paulina Rzepkowska

Wondering how brands can cut through the noise and get social audiences to actually engage with long-form content? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to turn long reads or videos into scroll-stopping micro-insights, “story-arc” posts, expert panels, and strategic teasers that drive real traction.

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Author name: Paulina Rzepkowska