Paulina Rzepkowska, Author at Hawthorne Advertising

Author name: Paulina Rzepkowska

Meeting marketing’s mandate: top event topics for agency leaders

Agency Press / By

What makes a panel discussion truly valuable for today’s marketing and agency leaders? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From exploring the evolving role of AI and data to discussing the future of customer experience, brand trust and media innovation, these expert perspectives highlight the conversations shaping the next generation of industry events.

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Meeting marketing’s mandate: empowering CMOs to drive growth

Agency Press / By

How can CMOs move beyond leading marketing to become true drivers of business growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne-Castro. In the piece, marketing leaders share how CMOs can expand their influence by aligning marketing with business strategy, fostering cross-functional collaboration and demonstrating measurable impact that drives long-term growth.

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AI is reshaping marketing teams from the inside

Agency Press / By

AI isn’t just changing the tools marketers use—it’s reshaping how marketing teams collaborate, make decisions and drive growth. In her latest article for MarTech, Jessica Hawthorne-Castro explores how AI is transforming marketing organizations from the inside out, and why success depends on evolving roles, workflows and leadership alongside the technology.

Whether you’re leading a marketing team or preparing your organization for what’s next, this is a timely perspective on where the industry is headed.

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18 ways to give feedback that actually lands

Agency Press / By

How can leaders give feedback that inspires growth instead of creating defensiveness? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leading with empathy and clarity to making feedback timely, actionable, and rooted in trust, the piece explores practical strategies for having conversations that strengthen teams, improve performance, and foster a culture of continuous learning.

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How to beat digital marketing fatigue among savvy B2B buyers

Agency Press / By

What does it take to break through digital marketing fatigue and earn the attention of today’s increasingly savvy B2B buyers? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing authentic, value-driven engagement to creating more relevant and personalized experiences, these expert perspectives explore how brands can cut through the noise, build trust and foster stronger connections with modern B2B audiences.

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Community-led growth: how to build trust and prove ROI

Agency Press / By

How can brands foster lasting growth by putting their communities first? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne-Castro. In the piece, Jessica shares how brands can measure the impact of community-led growth by looking beyond vanity metrics and focusing on meaningful engagement, customer advocacy and long-term business value.

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