Paulina Rzepkowska, Author at Hawthorne Advertising

19 rules of B2B email etiquette for better outcomes

Are your B2B emails helping you stand out or getting lost in crowded inboxes? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro From writing clearer, more intentional subject lines to ensuring every message provides real value (not just a sales pitch), the article explores how small shifts in how we communicate can lead to stronger engagement and better business outcomes.

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Brand visibility versus leader visibility: 22 perspectives

Agency Press / By Paulina Rzepkowska

Looking to better understand the balance between brand visibility and leadership presence? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building trust through authentic executive voices to understanding when leaders should step forward (and when the brand should lead), the piece explores how visibility — both personal and corporate — plays a critical role in shaping reputation and connection.

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How to build an agency: 20 must-read books for agency owners

Agency Press / By Paulina Rzepkowska

Looking to sharpen your agency strategy and leadership approach? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leadership and growth to creativity and client relationships, these reads offer valuable insights to help agencies build, scale and stay competitive in an evolving industry.

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From streaming to AI: agency leaders’ next big media bets

Agency Press / By Paulina Rzepkowska

Looking to stay ahead of where media is headed next? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From the evolution of streaming to the growing impact of AI, the piece explores how agencies are identifying emerging opportunities, adapting strategies and making smart bets to stay competitive in a rapidly changing landscape.

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Rituals and rules: how agencies ensure high creativity and quality

Agency Press / By Paulina Rzepkowska

Looking to elevate creativity while maintaining consistency and quality? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From establishing clear rituals and repeatable processes to setting defined standards that drive both innovation and accountability, the piece explores how agencies balance structure with creativity to deliver exceptional work.

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How to reach Gen-Z and Gen-Alpha on social media

Agency Press / By Paulina Rzepkowska

Looking to better connect with Gen Z and Gen Alpha on social media? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating short, native “answer-in-feed” content to designing platform-first strategies that meet users where they are, the piece highlights how brands can show up authentically and stay relevant in an ever-evolving digital landscape.

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Make a wish: what’s your perfect AI task?

Agency Press / By Paulina Rzepkowska

Looking to unlock the full potential of AI in your day-to-day work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From envisioning AI that predicts the real-world impact of decisions to tools that streamline workflows, enhance creativity, and even guide more thoughtful leadership, the piece explores how far AI could go if there were no limits.

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Agencies and influencers: how today’s new biz partners strike deals

Agency Press / By Paulina Rzepkowska

Looking to build smarter partnerships in today’s evolving marketing landscape? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From structuring mutually beneficial deals to fostering long-term relationships, these insights highlight how modern partnerships are redefining growth and value creation.

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18 ways to manage personal issues while running a company

Agency Press / By Paulina Rzepkowska

Looking to lead effectively when life gets complicated? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From embracing honesty and leaning on trusted peers to knowing when to step back and prioritizing transparent communication, these perspectives highlight what it truly means to lead through personal challenges.

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23 ways to rethink strategy against a large competitor

Agency Press / By Paulina Rzepkowska

Big competitors don’t always win—smart strategy does. This Inc. article shares 23 actionable ways to rethink your approach when going up against larger players, including insight from Jessica Hawthorne-Castro. In today’s fast-moving, competitive landscape, the ability to adapt, challenge assumptions, and think differently isn’t optional—it’s essential for growth.

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Author name: Paulina Rzepkowska