Audience-First Connected TV Advertising
Learn how audience-first connected TV advertising uses layered data targeting to improve reach, engagement, and campaign performance.
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What Is Connected TV Advertising?
Define connected TV advertising, learn how CTV ads work, and discover the key differences between connected TV and traditional TV advertising.
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How to leverage trends without sacrificing brand consistency
How can brands stay relevant without losing what makes them recognizable? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne-Castro. From knowing which trends are worth embracing to maintaining consistent messaging that strengthens trust and long-term brand equity, these expert perspectives explore how marketers can balance timely engagement with a clear, authentic brand identity.
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20 leaders on onboarding new team members effectively
How can leaders create onboarding experiences that help new team members feel connected, confident, and set up for success? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating clear expectations and fostering a strong connection to company culture to providing the support and resources needed for success, the piece highlights effective onboarding strategies that help teams build trust, engagement, and long-term impact.
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How to tell if your content problem is really a clarity problem
Is your brand producing more content but still struggling to connect with the right audience? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne-Castro. From strengthening brand positioning and clarifying value propositions to creating consistent messaging that builds trust and drives conversions, these expert perspectives explore why clarity, not content volume, is often the key to more effective marketing.
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How to overcome real-world challenges in AI marketing automation
What are the biggest obstacles to successfully implementing AI in marketing automation? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From integrating data across platforms and building reliable data infrastructure to ensuring AI has the connected information it needs to drive smarter decisions, these expert perspectives explore how organizations can overcome common implementation challenges and unlock the full potential of AI-powered marketing.
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How top agencies are restructuring to enable AI-driven models
How are today’s leading agencies restructuring to thrive in an AI-driven future? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From rethinking organizational structures and upskilling teams to integrating AI into everyday workflows while preserving human creativity and strategic thinking, these expert perspectives explore how agencies are evolving to deliver greater value in a rapidly changing marketing landscape.
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21 management habits that save time weekly
How can leaders reclaim valuable time without sacrificing productivity? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From setting clear priorities and protecting focused work time to empowering teams with accountability and efficient communication, the piece highlights management habits that help leaders work smarter every week.
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Why human-centered marketing builds stronger brands: how to embrace it
What does it take to build stronger brands in today’s fast-changing marketing landscape? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne-Castro. From prioritizing human-centered strategies and authentic customer connections to fostering stronger collaboration and trust across teams, these expert perspectives explore why people, not just platforms, remain at the heart of successful marketing.
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How to lighten a nonprofit director’s load: 18 marketing investments
How can nonprofit leaders maximize their impact without stretching themselves too thin? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From investing in automation and data-driven tools to strengthening strategic communications and community engagement, these expert perspectives highlight marketing investments that can help nonprofit directors save time, increase efficiency and focus on advancing their mission.
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