Paulina Rzepkowska, Author at Hawthorne Advertising

Author name: Paulina Rzepkowska

7 promising signs someone’s ready for a leadership position

Spotting future leaders is just as important as developing them. Jessica Hawthorne-Castro share the key actions, attitudes and skills that shows someone is ready to step into a leadership role in Business Journals Leadership Trust latest article. From taking initiative to inspiring others, these traits can help identify high-potential talent in any organization.

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How to maximize a small-biz budget: 5 leaders’ tested tips

Smart spending is the key to sustainable growth. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy on how to maximize a small business budget—because every dollar counts! From prioritizing investments to leveraging cost-effective solutions, these insights can help small business owners make the most of their resources.

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8 successful entrepreneurs share their smartest early decisions

As an entrepreneur, the decisions you make early on can set the tone for your entire business journey. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her smartest early decision that has helped shape her journey. From strategic hires to bold pivots, these insights offer valuable lessons for anyone navigating the path of business growth.

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Your 4-step guide to local marketing success

Reaching the right audience in the right place at the right time is key to effective local marketing. In her latest article for MarTech, Jessica Hawthorne-Castro provides a 4-step guide that breaks down the essentials—from understanding your market to optimizing your strategy for maximum impact. Whether you’re a small business owner, marketer, or brand strategist, these insights will help you connect with local customers and drive real results.

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How to leverage connected TV and streaming for PR campaigns

As Connected TV (CTV) and streaming continue to dominate the media landscape, PR professionals have a powerful new avenue to amplify their campaigns. In Forbes Agency Council latest article, Jessica Hawthorne-Castro discusses how well-crafted CTV spots can leverage storytelling and strategic targeting to build trust and authority with highly engaged audiences.

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