Paulina Rzepkowska, Author at Hawthorne Advertising

How to make the most of AI: 19 low-cost solutions for smaller agencies

In today’s competitive landscape, small agencies can harness the power of AI without breaking the bank. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her low-cost AI solution that enable lean teams to enhance productivity, creativity and client engagement. These tools demonstrate that with the right resources, smaller agencies can compete effectively with larger counterparts.

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10 must-have tools for the best digital marketing workflow

Agency Press / By Paulina Rzepkowska

In the ever-evolving landscape of digital marketing, having the right tools is crucial for efficiency and success. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her must-have tool that top marketers rely on to optimize their workflows. From AI-powered assistants to comprehensive analytics platforms, these tools are designed to enhance productivity and drive results.

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Avoid these mistakes when building an SMB leadership team

Agency Press / By Paulina Rzepkowska

Building a strong leadership team can make—or break—a growing SMB. But even the most well-intentioned founders can fall into common traps. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro outlines what mistake to avoid when assembling your leadership team.

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How to communicate the real value of your offerings to customers

Agency Press / By Paulina Rzepkowska

It’s not just about listing features—it’s about showcasing real-world impact. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers her strategy to effectively communicate your value proposition.

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5 drivers of full-funnel growth with CRM and CDP data

Agency Press / By Paulina Rzepkowska

Full-funnel growth isn’t just a buzzword—it’s a necessity in today’s data-driven landscape. In her latest article for MarTech, Jessica Hawthorne-Castro breaks down 5 key drivers of full-funnel growth using CRM and CDP data. Whether you’re working to align marketing and sales or looking to better personalize customer journeys, this is a smart, actionable read.

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Unlocking Growth: Building Out Your High-Performing Funnel Strategy. LeadsCon 2025 Key Takeaways and Practical Action Steps.

Agency Press / By Paulina Rzepkowska

Everybody loves the bottom of the funnel. High converting, low hanging fruit, am I right? But you’ve got to feed the top to keep that flywheel spinning. So, what’s the secret? Our VP of Marketing, Karla Crawford Kerr hosted a panel discussion at LeadsCon Las Vegas last month and surfaced some key takeaways, including the direct correlation between brand initiatives & measurable sales lift, and defining agreed-upon measurement models that will validate the effects.

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How to provide stellar customer service (even with a lean team)

Agency Press / By Paulina Rzepkowska

Delivering exceptional customer service isn’t just a “big team” advantage — it’s a mindset and a strategy. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers practical insights on how lean teams can still create standout customer experiences by focusing on responsiveness, personalization and smart prioritization. Whether you’re part of a growing startup or managing a small but mighty team, these takeaways are worth the read.

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8 ways to evaluate your company’s CX (beyond direct feedback)

Agency Press / By Paulina Rzepkowska

Direct feedback is just one piece of the customer experience puzzle. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to evaluate your company’s CX beyond direct feedback. From observing behavioral data to leveraging journey analytics, these insights can help you see the full picture of how customers engage with your brand.

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What ethical AI really looks like in agency work

Agency Press / By Paulina Rzepkowska

As AI continues to transform the marketing and advertising landscape, agencies are being called to lead with responsibility and transparency. In Forbes Agency Council latest article, Jessica Hawthorne-Castro explores what ethical AI truly looks like in agency work. If you’re leveraging AI in your strategy, this is an important read.

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How to diagnose and address high turnover and low engagement

Agency Press / By Paulina Rzepkowska

High turnover and low engagement are two of the biggest red flags for any organization — but they’re also fixable with the right insights and actions. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro breaks down how to identify the root causes and make meaningful changes that improve culture, retention, and overall performance.

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Author name: Paulina Rzepkowska