Paulina Rzepkowska, Author at Hawthorne Advertising | Page 2 of 39

Author name: Paulina Rzepkowska

How to help B2C brands thrive amid uncertainty: tips from agency pros

Agency Press / By

Wondering how B2C brands can stay resilient and competitive amid ongoing market uncertainty in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From investing in first-party data and aligning teams around clearer decision-making to optimizing for generative search and focusing resources where they drive the most impact, these expert perspectives reveal what it really takes for consumer brands to thrive in a rapidly shifting landscape.

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How to make marketing stand out amid a din of AI-focused messaging

Agency Press / By

Wondering how marketers can cut through the growing noise of AI-heavy messaging in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing clear human and business value to using plainspoken, solution-focused messaging and authentic storytelling, these perspectives highlight what it really takes to stand out in an AI-saturated landscape.

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Brands under pressure: adapting to new audience expectations

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Curious how brands are rising to meet today’s rapidly shifting audience expectations in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From evolving consumer demands to the need for greater authenticity, agility and value-driven engagement, these perspectives underscore why brands must continuously adapt to stay relevant with today’s empowered audiences.

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27 ways to make decisions without complete information

Agency Press / By

Struggling to make decisions without a perfect picture? You’re not alone. This Inc. article breaks down 27 practical ways leaders approach decision-making when information is incomplete, including insight from Jessica Hawthorne-Castro. From separating signal from noise to balancing intuition and data, it’s a must-read for anyone navigating uncertainty.

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15 decisions that had the most impact on agencies’ successful scaling

Agency Press / By

What are the pivotal decisions driving scalable growth for agencies in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing the right talent and technology to strengthening processes and focusing on strategic client relationships, these perspectives underscore the key decisions that have driven agency growth and scalable success.

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How to rethink the customer journey in a post-funnel world

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Curious how the customer journey is evolving in a post-funnel world and what that means for brands in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From non-linear paths to intent-driven engagement and always-on experiences, these perspectives highlight why it’s time to rethink how brands connect with today’s empowered consumers.

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Why customer experience is the ultimate growth strategy in 2026

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As Jessica Hawthorne-Castro highlights in this must-read article for MarTech, rising expectations, AI acceleration, and modern data challenges are pushing brands to rethink how they design experiences end to end. In today’s world, customers don’t see channels — they see your brand, and consistency, relevance, and real value determine whether they stay or churn.

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The most important non-AI tech skills for comms pros

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Curious which non-AI tech skills communications pros need to master in 2026 to stay effective and future-ready? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From data literacy and digital fluency to mastering core tools that drive smarter execution, these perspectives highlight the foundational skills that continue to power strong communications and agency growth.

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How 21 leaders let employees use AI in the workplace

Agency Press / By

Curious how today’s leaders are empowering teams when it comes to using AI at work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From setting clear guardrails to encouraging responsible experimentation, these insights show how leaders can enable teams to use AI thoughtfully while protecting quality, trust, and culture.

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