Paulina Rzepkowska, Author at Hawthorne Advertising

How to boost a social media marketing strategy: 19 key data points

Want to boost your social media marketing strategy with smarter insights? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From audience engagement to content timing and platform trends, these 19 key data points can help you make more informed decisions and drive better results across your channels.

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How to rebound and rally when your PR game feels off: 15 expert tips

Agency Press / By Paulina Rzepkowska

Has your PR strategy hit a plateau lately? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From audience recalibration to creative storytelling, these insights can help you bounce back stronger than ever.

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How to go beyond SEO and 3P data: 20 overlooked brand-building tactics

Agency Press / By Paulina Rzepkowska

Want to build a stronger brand in today’s data-driven world? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating emotional connections to rethinking your media strategy, these 20 often-overlooked tactics go beyond SEO and third-party data to help your brand stand out and grow.

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How to unite marketing and sales: 16 expert tips

Agency Press / By Paulina Rzepkowska

Looking to strengthen your marketing–sales synergy for real results? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From aligning goals to powering collaboration, these 16 expert tips offer practical strategies to help your teams work smarter — together.

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How to make ‘unconventional’ brand collabs work: 15 expert tips

Agency Press / By Paulina Rzepkowska

Looking for innovative ways to elevate your brand through unexpected partnerships? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From value alignment to creative execution, these 15 expert tips offer practical strategies for making unconventional brand collaborations work and creating meaningful impact.

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How to cut through the noise: 20 non-digital marketing ideas

Agency Press / By Paulina Rzepkowska

Looking for creative ways to break through the digital noise and make a lasting impression? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From branded experiences to surprise-and-delight moments, these 20 non-digital marketing ideas offer fresh, effective ways to connect with your audience in the real world.

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Closing the gap between creative and marketing performance

Agency Press / By Paulina Rzepkowska

Bridging the gap between creative and performance isn’t just a goal—it’s a necessity for today’s marketers. Jessica Hawthorne-Castro explores how to align creative strategy with measurable outcomes to drive both brand impact and business results in her latest article for MarTech.

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From metrics to meaning: why emotional analytics are the next frontier in brand strategy

Agency Press / By Paulina Rzepkowska

If you’re only tracking metrics like clicks and views, you’re only scratching the surface. In this insightful Forbes Agency Council piece—“From Metrics to Meaning: Why Emotional Analytics Are the Next Frontier in Brand Strategy”— Jessica Hawthorne-Castro explores how emotional analytics are reshaping how brands connect, resonate and build loyalty with consumers. Emotional data isn’t just about numbers—it’s about building meaningful relationships. AI tools are now helping brands sense joy, frustration, nostalgia and more—and translate that into smarter strategy.

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Hawthorne Advertising and The Trade Desk unlock hyperlocal growth with precision CTV strategy

Agency Press / By Paulina Rzepkowska

Hawthorne’s Connected TV (CTV) Campaign Drives 12% YoY Revenue Surge and 42% Reach Expansion in Key Markets for Leading Home Service Brand. Hawthorne Advertising, a leading, independent, full-service agency, partnered with The Trade Desk and Comscore to execute a hyper-targeted CTV campaign that delivered transformative results for a national home services brand operating across 70 locations in 24 states.

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How to organically grow a brand’s social media following

Agency Press / By Paulina Rzepkowska

Looking to grow your brand’s social media following organically? Check out this new Forbes Agency Council article featuring insights from top marketing leaders —including Jessica Hawthorne-Castro. From authentic storytelling to community building, these tips offer smart, sustainable strategies for growing your presence without relying on paid tactics.

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Author name: Paulina Rzepkowska