Paulina Rzepkowska, Author at Hawthorne Advertising | Page 2 of 37

Author name: Paulina Rzepkowska

How to encourage website visitors to share first-party data

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Wondering how brands can turn website traffic into consent-driven insights and build real relationships with audiences? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to encourage first-party data sharing through interactive tools, valuable lead magnets, transparent value exchanges, and personalized offers that respect user privacy.

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Celebrating women’s resilience through gratitude and empowerment

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Wondering how to celebrate resilience while uplifting women’s voices in a meaningful way? Dive into this inspiring article from Becoming An Unstoppable Woman Magazine, featuring Jessica Hawthorne-Castro — “Celebrating Women’s Resilience Through Gratitude and Empowerment” — and explore how gratitude, courageous career pivots, and purpose driven leadership can transform not only lives, but entire businesses.

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How to get social media audiences to engage with long-form content

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Wondering how brands can cut through the noise and get social audiences to actually engage with long-form content? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to turn long reads or videos into scroll-stopping micro-insights, “story-arc” posts, expert panels, and strategic teasers that drive real traction.

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Modern TV strategy in practice: a conversation with Paul Her-Sturm of Hawthorne Advertising

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We’re excited to share Hawthorne Advertising’s latest feature on the Advertising Week podcast: “Modern Marketing and Measurement,” featuring our SVP of Media & Strategy, Paul Her-Sturm. In this episode, Paul dives into how today’s most effective brands are navigating the evolving TV and CTV landscape—leveraging data, creative storytelling, and cross-channel strategy to drive meaningful performance.

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How to leverage Substack to gain real traction with PR campaigns

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Curious how PR teams can break through in the creator economy? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building rapport with independent writers to co-creating stories that resonate with their audiences, this is a playbook for modern, creator-led outreach.

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18 big challenges retailers are facing this holiday season

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Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.

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16 big social media trends B2C brands should be acting on this year

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Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.

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The new era of customer journeys is co-created, adaptive and AI-powered

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Jessica Hawthorne-Castro shares an insightful piece on the next frontier of marketing in her new article for MarTech. Dive in to explore: Why the traditional funnel is dead and what replaces it, how journeys are becoming customer-led instead of brand-led and ways AI and machine learning are transforming how brands respond to real-time intent

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