As Connected TV (CTV) and streaming continue to dominate the media landscape, PR professionals have a powerful new avenue to amplify their campaigns. In Forbes Agency Council latest article, Jessica Hawthorne-Castro discusses how well-crafted CTV spots can leverage storytelling and strategic targeting to build trust and authority with highly engaged audiences.
How to leverage connected TV and streaming for PR campaigns Read More »
Ready to take your campaigns to the next level? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her strategy on how to prepare for the future of performance marketing.
18 smart ways to prepare for tomorrow’s performance marketing Read More »
Ready for some inspiring insights? Check out the latest episode of The Thoughtful Entrepreneur Podcast where Hawthorne Advertising’s CEO Jessica Hawthorne-Castro speaks with Josh Elledge on the state of the advertising industry, 2025 advertising predictions and more.
The Thoughtful Entrepreneur Podcast | Episode 2094 – Jessica Hawthorne-Castro Read More »
Partner marketing campaigns can be game-changers for businesses, but navigating misconceptions is key to unlocking their full potential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro unpacks a common myth and truth about partner marketing, offering valuable insights to help you build stronger, more effective collaborations.
12 big misconceptions (and truths) about partner marketing campaigns Read More »
Whether you’re crafting personalized messaging or adopting innovative channels, understanding generational differences is essential for driving impact in the ever-evolving healthcare space. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips to create campaigns that truly connect with targeted audiences.
How to leverage generational preferences in healthcare marketing Read More »
Taking the leap into entrepreneurship is exciting but comes with its challenges. In Forbes Agency Council latest article, Hawthorne Advertising’s CEO Jessica Hawthorne-Castro provides advice on navigating the journey of starting your own agency.
Want to start your own agency? Here are 17 key pieces of expert advice Read More »
In the fast-paced world of business, it’s easy to overlook the power of a well-placed compliment. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy for delivering impactful praise that motivates teams, strengthens relationships and fosters a culture of growth.
The art of the compliment: 5 business leaders’ insights Read More »
As we approach 2025, staying ahead of the curve in the marketing industry is essential. Jessica Hawthorne-Castro has highlighted five key trends poised to reshape the landscape next year, from evolving AI capabilities to shifting consumer priorities in her latest article for Forbes Agency Council.
5 trends that will influence the marketing industry in 2025 Read More »
Every business faces tough times, but resilience and strategic thinking can make all the difference. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides advice on how to weather extended rough patches, offering actionable steps to stay adaptable, motivated and forward-focused.
6 business leaders on how to navigate an extended rough patch Read More »
Leadership is about more than achieving goals—it’s about valuing the people who help you get there. Jessica Hawthorne-Castro shares her way of showing her appreciation for her team in Business Journals Leadership Trust latest article. From personalized recognition to meaningful incentives, these strategies can help you build stronger connections, boost morale and create a more engaged workplace culture.
15 effective ways to show your appreciation for your team Read More »
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