Paulina Rzepkowska, Author at Hawthorne Advertising | Page 8 of 20

Author name: Paulina Rzepkowska

How AI will help marketers harness psychology to drive consumer purchase decisions

Now that forward-thinking marketers are experimenting with generative artificial intelligence (AI) tools and applications, such as machine learning, it’s a great time to explore how AI could be used to leverage cognitive bias psychology. Our CEO Jessica Hawthorne-Castro provides insights on how to harness this technology.

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