Author name: randall@extima.com

We look at long-term growth for our clients along with short-term campaign outputs. To that end, it all comes down to the math.

In short, Direct response marketing and advertising motivates consumers to ACT – and not just watch, read or view.

Connected TV advertising offers a broad range of executions and there are many levers to pull to test and find your core and incremental audiences.

Brand Response advertising builds the brand while driving sales and returning a provable, positive return on investment (ROI).