Bridging the gap between creative and performance isn’t just a goal—it’s a necessity for today’s marketers. Jessica Hawthorne-Castro explores how to align creative strategy with measurable outcomes to drive both brand impact and business results in her latest article for MarTech.
Closing the gap between creative and marketing performance Read More »
If you’re only tracking metrics like clicks and views, you’re only scratching the surface. In this insightful Forbes Agency Council piece—“From Metrics to Meaning: Why Emotional Analytics Are the Next Frontier in Brand Strategy”— Jessica Hawthorne-Castro explores how emotional analytics are reshaping how brands connect, resonate and build loyalty with consumers. Emotional data isn’t just about numbers—it’s about building meaningful relationships. AI tools are now helping brands sense joy, frustration, nostalgia and more—and translate that into smarter strategy.
From metrics to meaning: why emotional analytics are the next frontier in brand strategy Read More »
Hawthorne’s Connected TV (CTV) Campaign Drives 12% YoY Revenue Surge and 42% Reach Expansion in Key Markets for Leading Home Service Brand. Hawthorne Advertising, a leading, independent, full-service agency, partnered with The Trade Desk and Comscore to execute a hyper-targeted CTV campaign that delivered transformative results for a national home services brand operating across 70 locations in 24 states.
Looking to grow your brand’s social media following organically? Check out this new Forbes Agency Council article featuring insights from top marketing leaders —including Jessica Hawthorne-Castro. From authentic storytelling to community building, these tips offer smart, sustainable strategies for growing your presence without relying on paid tactics.
How to organically grow a brand’s social media following Read More »
AI-driven streaming ads are transforming the way brands connect with audiences—when done right, they can be both seamless and impactful. Proud to share this new Forbes Agency Council article featuring expert insights from leaders across the industry, including Jessica Hawthorne-Castro, who weighs in on how brands can stay authentic while leveraging automation.
How to make seamless AI-driven streaming ads: 12 expert tips Read More »
In Forbes Agency Council latest article, Jessica Hawthorne-Castro shared insight on how agencies are adapting marketing strategies amid shifting consumer behaviors and economic volatility. For anyone wondering how to balance data-driven precision with emotional resonance—this roundup is a fantastic resource.
20 ways clients adapt campaign strategies in an uncertain climate Read More »
Leadership transitions signal change—and opportunity. But how do brands navigate founder exits and new leadership with PR that supports credibility, continuity, and momentum? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her top strategy to ensure smooth transitions.
When a founder steps down and a new leader steps up: 18 PR tips Read More »
As AI shopping assistants become a bigger part of the retail experience, how can brands ensure they’re communicating effectively—without losing the human touch? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips for optimizing AI-powered retail interactions. From using brand-aligned messaging and emotional cues to prioritizing transparency and real-time learning, the insights aim to help retail brands build trust and drive conversions in the age of AI.
How to optimize AI shopping agent comms: 12 tips for retail brands Read More »
Starting a new role remotely can feel like being dropped into a new world without a map. For agency leaders, helping new hires find their footing—fast—isn’t just good onboarding, it’s good business. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips to help remote team members ramp up more quickly and feel connected from day one. If you’re leading a hybrid or remote team, it’s well worth the read.
16 ways for agency leaders to help new remote hires ramp up faster Read More »
Discover how companies can better support employee well-being through strategic benefits, flexible policies and a culture of care. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a practical framework leaders can follow to support their employees.
How companies can better support employees’ well-being Read More »
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