Whether it’s through the occasional partnership with a freelance contractor, associates traveling for work or a company policy allowing staff to work part- or full-time from home, many agencies operate with remote staff. It’s a valuable way to maintain flexibility and manage brisk workloads, and the ability to work remotely some or all of the […]
12 Top Strategies For Agency Execs To Support Remote Staff Read More »
Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Link to Episode In this episode, Audrey, Lee and Jessica discuss: How she rose from the mail room of a talent agency to the C-Suite The #1 mistake managers make regarding goal setting
Manage Smarter 74: How to Reach the C-Suite Sooner Read More »
Presented by George Leon, Chief Strategy Officer, Hawthorne. While consumer data on linear TV is based on probabilities, digital video provides a more deterministic data set provided. No matter the source, George Leon suggests that data lifts both TV and Digital and ultimately ties them together. George goes on to share the unified video landscape
VMA Rountable: The Unified Video Landscape Read More »
When virtual reality (VR) technology first came on the scene, it was expensive and usually limited to niche uses like gaming. Since then, VR has exploded on the scene across multiple industries and has multiple applications. Are marketing and advertising next? According to experts in the industry—yes! Below, eight members of Forbes Agency Council share
Eight Agency Pros Predict Upcoming Uses Of Virtual Reality In Marketing Read More »
Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with the brands they patronize. However, taking the time and resources to tailor every individual marketing message can get very expensive, very quickly. If you want
13 Tips For Effectively And Efficiently Personalizing A Marketing Campaign Read More »
LOS ANGELES, May 2, 2019/PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won a series of corporate and creative awards for its work in the Los Angeles area, including recognition as a semifinalist as EY Entrepreneur Of The Year Greater Los Angeles. These awards highlight Hawthorne’s continued success
Hawthorne wins 6 awards for creative and company culture in Los Angeles Read More »
Thanks to a bestselling book and a hit Netflix series, Marie Kondo and her ethos of cleaning, organizing and “sparking joy” has become an international phenomenon. However, the power of decluttering isn’t limited to homes. Businesses can also embrace the KonMari method to emphasize the assets that make their brand shine.
4 Tips For Marie Kondo-ing Your Digital Assets Read More »
Thanks to a bestselling book and a hit Netflix series, Marie Kondo and her ethos of cleaning, organizing and “sparking joy” has become an international phenomenon. However, the power of decluttering isn’t limited to homes. Businesses can also embrace the KonMari method to emphasize the assets that make their brand shine.
Top 8 Expert Tips For Client Success in 2019 Read More »
Your company’s website is the ultimate marketing tool. It’s often the first point of contact for a potential customer, and it can significantly affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an engaging and informative one can increase consumer trust and interest—and help you make the sale.
14 Agency Pros Share Their Best Practices For Website Management Read More »
Sometimes, marketing efforts feel like day after day of trial and error in an economy that’s constantly evolving. Technology is changing, social media sites rise and fall, and “hot trends” that work for one business might not be suitable for another.
11 Ways to Measure Your Marketing ROI Read More »
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