Author: Jessica Hawthorne-Castro, CEO Original Link: MarTech Date Published: April 13, 2017 Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to […]
Leveraging TV to Lift Brands Read More »
Original Publication: PR Newswire Date Published: April 10, 2017 Receives a “Business Improvement Award” for Modern and Collaborative Office That Offers Inside/Outside Spaces and a Seamless Work/Life Balance LOS ANGELES, April 10, 2017 /PRNewswire/ — Hawthorne, the leader in accountable and analytics driven advertising, announced today it earned two award wins including a Great Place to
FAIRFIELD — The company may have won two awards, but both seem to offer one key message: Hawthorne is a nice place to work. The “Great Places to Work” award is a national recognition, though the company sent out notice of that certification side-by-side with word of another honor, one presented by the Fairfield Chamber
Fairfield business scores double honors Read More »
Author: The Living Room, quote by Jessica Hawthorne-Castro Title of piece: 5 Marketing Experts Predict the Future of TV Advertising Original Publication: The Living Room Date Published: March 27, 2017 The future of television advertising is always a controversial subject. But should that be the case? Since the rise of online advertising, many have questioned
5 MARKETING EXPERTS PREDICT THE FUTURE OF TV ADVERTISING Read More »
Author: Jessica Hawthorne-Castro Original Link: Inside Big Data Date Published: March 28, 2017 In this special guest feature, Jessica Hawthorne-Castro, CEO of Hawthorne Direct, provides some strategic best practices for marketers that want to extract ROI from big data in order to improve the customer experience and generate sales. Jessica Hawthorne-Castro is the CEO of Hawthorne, an award
Pulling Real ROI from a Sea of Big Data Analytics Read More »
Author: Jessica Hawthorne-Castro, CEO Original Link: 60 Second Marketer Date Published: March 21, 2017 Marketers are tasked with simple-sounding goals. For example, they need to increase sales while also improving the brand’s image. Faced with media fragmentation, it’s difficult to achieve many marketing goals that appeal to constantly shifting demographics. Marketers often resort to a trial-and-error approach
Why TV Can be a Secret Weapon in Driving Sales and Lifting Brand Awareness Read More »
Author: John Francis, Director of Digital Strategy Original Publication: 60 Second Marketer For many veteran marketers and brand managers, the shift to data-centric digital marketing has required significant adjustments. It’s not just the automated tools and information streaming in from multiple sources that challenge them; it’s the increasing levels of personalization and micro-targeting that require a
But Wait — There’s More: The Evolution of Direct Response Commerce Read More »
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