June 5, 2017 On Monday, June 5th, Hawthorne’s own George Leon will be participating and speaking in a Roundtable discussion at the Mobilenomics event in Park City, Utah. The conference, which began on June 4th and continues through June 6th, will be held at the Stein Eriksen Lodge at Deer Valley Resort. Mobilenomics is an […]
Original Publication: PR Newswire Date Published: June 5, 2017 The prizes include the Telly Awards, American Advertising Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards LOS ANGELES, June 5, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 29 creative awards in 2017, just five months into
Hawthorne Sweeps Up 29 Awards In 2017 Honoring Its Creative Work Read More »
Author: Jessica Hawthorne-Castro, CEO Original Publication: Information Management Organizations are increasingly adopting big data analytics to understand and then fix business problems. They’re learning how to extract value from multi-sourced information and then relate that information to an issue in their marketing, manufacturing, advertising, or shipping, etc. For example, T-Mobile (and the other main carriers)
Opinion Improving marketing ROI with data analytics Read More »
Author: Jessica Hawthorne-Castro Original Link: Datanami Date Published: June 1, 2017 Walmart is a global leader in using data analytics to form insights. For example, the company previously used data generated during hurricanesto better estimate demand for emergency supplies, so it could be best prepared to meet customer needs. The company focuses on both reactive and proactive analytics, so
5 Ways to Pull Order and Insights from Big Data Read More »
Author: George Leon Original Publication: EContent Mag Drive to Web Campaigns Many marketers view a “drive to web” campaign as simply moving an audience to a landing page in order to garner sales, signups, or other actions. The campaign launches, the desired actions are tabulated, and the marketing team moves on to the next campaign. This approach is
Transforming the Drive to Web Campaign Read More »
Author: DMN Title of piece: DMN’s 2017 Women to Watch Original Publication: DM News Date Published: April 26, 2017 Keep your eye on these 20 rising stars. When it comes to their careers, the 2017 Women to Watch have been riding a rocket ship. They’ve produced data-driven results, exemplified leadership, and implemented effective strategies. We can’t wait
DMN’s 2017 Women to Watch Read More »
Author: Jessica Hawthorne-Castro, CEO Original Publication: ER Magazine Date Published: March/April 2017 Issue In November 2016, Verizon outlined a plan to combine consumers’ offline information—postal addresses, email addresses, device type, etc.—with browser cookies in order to be able to sync personally-identifiable data with an individual’s browsing history and mobile app usage. Following similar, previous announcements from Google and
Three Trends Shaping the Future of Consumer Privacy Online Read More »
Overall Advertising and Media Economy Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018 (Advertising Age; Oct 26, 2016) The media research and analysis firm BIA/Kelsey forecasts that total local advertising revenue (local audiences for national, regional marketers) is expected to grow from $145.2 billion in 2016 to $148.8 billion in 2017.
IN THE NEWS: Consumer Research & Advertising Read More »
Author: Jessica Hawthorne-Castro, CEO Original Link: MarTech Date Published: April 13, 2017 Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to
Leveraging TV to Lift Brands Read More »
Original Publication: PR Newswire Date Published: April 10, 2017 Receives a “Business Improvement Award” for Modern and Collaborative Office That Offers Inside/Outside Spaces and a Seamless Work/Life Balance LOS ANGELES, April 10, 2017 /PRNewswire/ — Hawthorne, the leader in accountable and analytics driven advertising, announced today it earned two award wins including a Great Place to
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