Agency Press

Want to make more money, achieve great things, do good in the world and be happy? Start by adopting these easy routines. Author: Christina DesMarais Original Publication: Inc.com Date Published:  January 4, 2018 If getting ahead can seem like a struggle, know this: To be highly successful, you need to be highly disciplined. I’ve asked hundreds of executives and […]

Author: John Francis Title of piece: SEO is Not Enough in the Age of Voice Original Link: Venture Beat Date Published: December 10, 2017 With technology transforming virtually every aspect of our lives, it should be noted that many of the innovations we’re now seeing have existed for decades in science fiction novels and television. The capacity to

Author: Jessica Hawthorne-Castro, CEO Title of piece: Customization is King in a Selfie-Obsessed World Original Link: ER Magazine For decades, marketers have been segmenting their advertising strategies and messages to appeal to specific customer groups. By dividing their customer bases geographically, demographically, and behaviorally, marketers have been able to ensure the highest possible lead conversion and get

The prizes include the w3 Awards, Davey Awards, Aurora Awards, dotCOMM Awards, and Galaxy Awards. LOS ANGELES, Nov. 30, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced it has won 30 creative awards in the second half of 2017, bringing its total to 59 so far this year, including 27 digital content awards.

Author: Jessica Hawthorne-Castro, CEO Original Publication: FierceCEO Date Published:  November 20, 2017 With more women taking the reins as CEOs, the debate is once again heating up as to whether they deliver different management styles than male CEOs. For decades, some have argued that women can be too soft, while men, with their take-charge ways, fit

Author: Jessica Hawthorne-Castro, CEO Original Publication: MarTech Date Published:  November 7, 2017 There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which includes online and mobile,

Author: Jessica Hawthorne-Castro, CEO Original Publication: ER Magazine Date Published: Sep/Oct 2017 At first, mobile advertising was folded under the same umbrella as social media, QR codes, and various other direct-to-consumer methods that surfaced during web 2.0. But as the number of smartphone-toting consumers grew to enormous proportions—roughly three-quarters of Americans (77 percent) now own a smartphone,

Pictured with check (left to right):  Dawn Hauck, Noah’s Ark Director and Jordan Veatch, Hawthorne Pictured with dog (left to right):  Cooper the Dog, recently adopted and Jordan Veatch, Hawthorne Pictured with group (left to right): Brandy Septer, Jordan Veatch, Mandy Wagler and Sheryl Bergren   Hawthorne’s Media and Media Operations Teams Contribute to Noah’s

Author: Jessica Hawthorne-Castro / Sudipto Ghosh Original Link: https://martechseries.com/mts-insights/interviews/interview-jessica-hawthorne-castro-ceo-chairman-hawthorne/ Date Published:  October 18, 2017   MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the

Los Angeles, October, 12, 2017 – Today, Inc. magazine hosted it’s 2017 Inc 5000 Awards Gala and Hawthorne was awarded the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small and midsized businesses. Companies