Question: What’s one of the 12 strategies for success related to collecting and maximizing customer testimonials?
Answer: ‘Encourage video testimonials.’
“Video is a powerful tool for getting mileage from customer testimonials. Have customers film themselves doing a testimonial for your product. This will show their true excitement and come off as more authentic. The video can then be used as shareable content for the brand to get recognition.“
– Jessica Hawthorne-Castro, Hawthorne Advertising
For the full article go to “Collecting and maximizing customer testimonials: 12 strategies for success” at The Business Journals.