Debate Continues Over Differences Between Men, Women CEOs | Hawthorne Advertising

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Debate Continues Over Differences Between Men, Women CEOs

Author: Jessica Hawthorne-Castro, CEO

Original Publication: FierceCEO

Date Published:  November 20, 2017

With more women taking the reins as CEOs, the debate is once again heating up as to whether they deliver different management styles than male CEOs.

For decades, some have argued that women can be too soft, while men, with their take-charge ways, fit the bill to become hard-driving executives.

But from a personality standpoint, men and women CEOs are equally capable of scoring high in areas like emotional stability, drive and vision, said Michael Sanger of Hogan Assessments, a personality assessment and leadership development firm.

The uncertainty lies in how these traits will be perceived by subordinates, Sanger said. In other words, it can become a case of perception being reality.

Take the case of Michelle and Tobias Glienke, co-CEOs of Munk Pack, a natural foods brand. The husband and wife duo say that, at least in their case, they have different leadership styles. But some of that is intentional, to play off one another’s strengths.

Michelle leads by example, while Tobias delegates. Michelle describes herself as “very approachable,” while Tobias takes “more of a high-level view.” Michelle has “a tendency to want to do things myself.” Tobias will “sometimes hand off the responsibilities of a project to someone else.”

Michelle handles the operations side, and Tobias oversees sales and marketing. But the couple work on new product development together.

So, while there are differences, it’s hard to say what’s on purpose and what is subconscious.

Some say quality is just quality. “Great leadership is great leadership regardless of the gender,” said Leela Srinivasan, chief marketing officer at Lever, a recruiting software company. “The characteristics of an extraordinary leader hold true whether it is a man or a woman.”

“I don’t necessarily see differences when it comes to gender,” said Phil Rowley, executive director of Berkeley Research Group. “It’s more a personality issue.

Someone who is “empathetic and a good listener can make a good CEO,” Rowley said. “Someone who is autocratic and didactic doesn’t.”

But once in the corner office, CEOs have different ways of operating, some say.

Susan Kuczmarski, head of business consulting firm Kuczmarski Innovation, says men and women have very different traits as leaders.

Men operate more with a “control and compete mindset,” while women “create success by reshaping the workplace into dynamic and inclusive cultures that serve others,” Kuczmarski said.

Female CEOs tend to perform higher when it comes to emotional intelligence, which makes for great leadership, said Jessica Hawthorne-Castro, CEO of advertising agency Hawthorne.

But women do have more roadblocks to becoming CEO, she said. “We have to work more and harder than everyone else. I never worried about being female and honestly, none of the female CEOs I know ever realized how unique we were until we got there. We were just working hard up the ladder and never looked back.”

A study by Korn Ferry found:

  • Women CEOs are slightly older than their male counterparts, in part because it takes them, on average, 30% longer than men to reach the corner office.
  • More than two-thirds of women said they were motivated by a sense of purpose.
  • Women CEOs are more likely to leverage others to achieve desired results.
  • Two-thirds of the women said they never realized they could become CEO until a boss or mentor encouraged them.
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