The Industry Leader in Home Services
Demand Generation & Customer Acquisition
Media That Scales. Creative That Converts. Measurement That Matters.
For 40 years, we’ve helped national, regional and PE-backed home services brands turn media investment into measurable, profitable growth. From impression to install, we connect every dollar spent to revenue in your P&L, with board-ready reporting that proves it.
5X Your Revenue!
Proven Results
From Regional Brand to National Category Leader
LeafFilter
5X Revenue Growth | 4X Location Expansion (37 → 150+)
LeafFilter partnered with Hawthorne to scale from a regional gutter protection company to the national category leader. Through strategic media planning, performance-driven creative, and closed-loop measurement, we helped drive explosive growth while maintaining profitability.
Building a challenger brand into a champion with long-term strategy
HomeAdvisor/Angi
400% Unaided Awareness Lift | 50% KPI Improvement
Hawthorne launched the rebranded HomeAdvisor with a direct response strategy that balanced brand building and performance. The result: awareness skyrocketed, conversion improved dramatically, and the brand grew strong enough to acquire competitor Angie’s List and create the largest online service professional platform.
Precision Targeting Drives Measurable Revenue Growth
ARS Rescue Rooter
+42% Incremental Reach via CTV | +12% YoY Revenue Surge | $0.06 Cost Per Incremental Household
ARS needed to extend reach beyond linear TV without wasting spend. Hawthorne deployed precision-targeted CTV campaigns to high-income homeowners in serviceable ZIP codes. The result: validated incremental reach through Comscore, a 12% revenue lift in CTV-exposed markets, and efficiency as low as $0.06 per incremental household reached.
Building a Challenger Brand into a Market Champion
HomeAdvisor/Angi
5X Revenue Growth | 4X Location Expansion (37 → 150+)
LeafFilter partnered with Hawthorne to scale from a regional gutter protection company to the national category leader. Through strategic media planning, performance-driven creative, and closed-loop measurement, we helped drive explosive growth while maintaining profitability.
Building a Challenger Brand into a Market Champion
HomeAdvisor/Angi
400% Unaided Awareness Lift | 50% KPI Improvement
Precision Targeting Drives Measurable Revenue Growth
ARS Rescue Rooter
+42% Incremental Reach via CTV | +12% YoY Revenue Surge | $0.06 Cost Per Incremental Household
Trusted By
Why Category Obsession Matters
HVAC demand surges May through September. Roofing spikes post-storm season. Windows peak in spring and fall. But we also maintain pre-mapped media plans for emergency weather events: hurricanes trigger roofing and restoration campaigns, heat waves activate HVAC response, freeze events deploy plumbing messaging. When the weather breaks, we’re already in market.
We don’t flood call centers with leads you can’t service. We align media investment to installer availability, sales center staffing, and geographic coverage, because overwhelming your operations destroys both conversion rates and customer experience. For PE roll-ups managing multiple brands, we balance national brand building with local market activation without overloading any single location’s capacity to convert and serve.
We track competitor creative, offers, and share of voice across every DMA you operate in. When a competitor launches 50%-off financing in your market, we have countermeasure frameworks ready to deploy. We know when to dominate (peak season in core markets) versus maintain presence (off-season or secondary markets), ensuring you own the moments that matter without wasting budget on unwinnable battlegrounds.
This isn’t marketing theory, it’s operational partnership. Category expertise means understanding your business constraints, competitive pressure, and customer behavior at a granular level. The result is media strategy that drives profitable growth, not just impressive lead volume.
Full-Funnel Intelligence from Impression to Install
We deliver three integrated capabilities that turn media investment into measurable business outcomes:
Strategic Media
National + local orchestration that scales without breaking.
Full-funnel channel mix across TV, CTV, digital, social, and programmatic
Budget pacing synchronized to sales capacity and operational readiness
Market-by-market competitive monitoring with rapid countermeasure deployment
Multi-location coordination for PE roll-ups balancing national brand and local activation
Performance-Driven Creative
Creative that converts, and proves it.
Performance-driven creative systems balancing brand authority and direct response
Creative Performance Scorecards tracking lift, efficiency, and fatigue by asset and channel
Creative Mix Heatmaps showing which messages drive strongest performance by channel
Rapid testing and rotation frameworks designed for media optimization
Analytics, Attribution & Measurement
Closed-loop attribution from impression to net margin.
Three-Layer Evidence Stacking
We don’t rely on a single attribution method. We triangulate across three layers to build evidence that holds up to CFO and board scrutiny:
Layer 1
Impulse Response Attribution
Real-time optimization signals tracking immediate response patterns from media exposure to conversion events across channels.
Layer 2
Geo-Lift Analysis
Controlled market experiments measuring true incremental impact by exposing some markets to campaigns while holding others back as control groups.
Layer 3
MMM + Bayesian Modeling
Statistical modeling analyzing historical performance to determine optimal budget allocation and forecast outcomes under different investment scenarios.
the result:
Board-ready reporting tied to value creation metrics: CPL, lead-to-sale conversion rate, and net margin ROAS. We track the full funnel from impression to profitable install in your P&L.
The Hawthorne Measurement
Intelligence Layer
Unified Attribution
PulseTrack + Pixels + UTM
Always-On Dashboards
Tableau Pulse
MMM + Scenario
Recast / Bayesian
Incrementality
A/B + Geo Lift
Creative Performance
message | offer | Fatigue
Our AI-driven measurement operating system connects media, creative, and business outcomes across all channels, from Linear TV and CTV to Paid Social, Programmatic, Audio, OOH/DOOH, and beyond.
Enterprise Capabilities. Founder-Level Attention.
Big Shop Tools
Enterprise scale performance without the slow-down.
Advanced, AI-enabled analytics, attribution and measurement
Creative optimization frameworks for performance efficiency
Board-ready reporting tied to value creation metrics
Boutique Service
Relationships, not account numbers.
Experienced leadership (not junior AEs) runs your weekly optimization calls
Direct access to the data scientists and strategists who built your models
Real-time optimization: daily decisions, not monthly check-ins
What This Means in Practice
We know your business, your competitive dynamics, and your operational constraints as well as you do. Our elite account leadership ensures that you receive weekly strategy calls with real strategists. We provide rapid creative refresh cycles whenever performance demands it. You benefit from the infrastructure of a large agency while enjoying the attention and agility of a genuine partner.
What Clients Say
“Hawthorne isn’t just our agency, they’re our strategic partner. They understand our business at a level most agencies never reach, and their ability to connect media strategy to actual revenue growth has been transformational for us.”
Jeff Beck
CEO, Window Nation
“What sets Hawthorne apart is their deep category expertise. They don’t just execute, they bring insights from across the home services industry that help us make smarter decisions and outperform our competition.”
John Minnec
VP Brand Marketing, Groundworks
“I’ve rarely seen an agency balance data and creativity as well as Hawthorne. And, their people are a pleasure to work with.”
Jon Crothers
Brand Manager, Invisible Glass
Let's Talk About Your Growth
In our first 30-minute conversation, we’ll share what we’re seeing in your competitive category, show you what board-ready analytics look like, and walk through how we’d approach your specific growth challenges.
Send an email to cj_and_kck@hawthorneadvertising.com or drop your info in the form here.
