Question: What is one thing leaders can do to identify the best tech for their agency’s needs?
Answer: ‘Choose a platform that integrates with other systems’.

“Choose a technology platform that best integrates with other systems you have in place and doesn’t take a lot of time and resources to implement. Most importantly, make sure it is trusted and has been on the market for multiple years to ensure the company will be around for the long haul and will have the back-end support to continue servicing the product.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “​​How leaders can identify the best tech for their agency’s needs” at Forbes.