How can a new local retailer generate excitement and attract customers before opening its doors? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leveraging local partnerships and community engagement to creating compelling social media campaigns and exclusive pre-launch experiences, these expert perspectives highlight proven strategies for building anticipation and driving early momentum.
Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/06/12/how-to-build-the-pre-launch-buzz-a-new-local-retailer-needs-to-grow/
