How can brands turn social engagement into real sales? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating discovery-driven content and building trust through authentic engagement to reducing friction at checkout and delivering seamless shopping experiences, these expert perspectives reveal how brands can meet consumers where they are and drive conversions directly through social platforms.
Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/06/17/how-to-drive-users-through-the-social-commerce-journey/
