What are the biggest obstacles to successfully implementing AI in marketing automation? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From integrating data across platforms and building reliable data infrastructure to ensuring AI has the connected information it needs to drive smarter decisions, these expert perspectives explore how organizations can overcome common implementation challenges and unlock the full potential of AI-powered marketing.
Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/07/09/how-to-overcome-real-world-challenges-in-ai-marketing-automation/