How top agencies are restructuring to enable AI-driven models

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How top agencies are restructuring to enable AI-driven models

How are today’s leading agencies restructuring to thrive in an AI-driven future? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From rethinking organizational structures and upskilling teams to integrating AI into everyday workflows while preserving human creativity and strategic thinking, these expert perspectives explore how agencies are evolving to deliver greater value in a rapidly changing marketing landscape.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/07/02/how-top-agencies-are-restructuring-to-enable-ai-driven-models/

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