Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- August 1, 2023
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 B2B email marketing missteps that send a message straight to the trash?
- July 24, 2023
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 19 unconventional branded social media accounts that inspire marketers?
- July 21, 2023
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 11 essential KPIs for sales reps (and why they matter)?
- July 6, 2023
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 17 big signs that a prospective agency client isn’t worth taking on?
- July 6, 2023
- Association of National Advertisers
- Corey Haugen, Paul Her-Sturm
As channels to reach target audience evolve, digital marketers need to keep options open and test into new social channels. Of equal importance is maintaining awareness of the mindset of consumers as they jump across networks and engage with different types of content and experiences. How does your brand fit in?
- July 3, 2023
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 essential review items for every business’s Q3 checklist?
- June 29, 2023
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 17 smart, effective ways companies can support local communities?
- June 29, 2023
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 15 types of content assets to meet specific client marketing goals?
- June 28, 2023
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 bad practices that can lead to poor customer service and experiences?
- June 23, 2023
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 11 unique (but effective) tactics to generate leads and boost sales?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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