INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- Forbes
- Jessica Hawthorne-Castro
Wondering how brands can cut through the noise and get social audiences to actually engage with long-form content? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to turn long reads or videos into scroll-stopping micro-insights, “story-arc” posts, expert panels, and strategic teasers that drive real traction.
- Advertising Week
- Paul Her-Sturm
We’re excited to share Hawthorne Advertising’s latest feature on the Advertising Week podcast: “Modern Marketing and Measurement,” featuring our SVP of Media & Strategy, Paul Her-Sturm. In this episode, Paul dives into how today’s most effective brands are navigating the evolving TV and CTV landscape—leveraging data, creative storytelling, and cross-channel strategy to drive meaningful performance.
- Forbes
- Jessica Hawthorne-Castro
Curious how PR teams can break through in the creator economy? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building rapport with independent writers to co-creating stories that resonate with their audiences, this is a playbook for modern, creator-led outreach.
- Forbes
- Jessica Hawthorne-Castro
Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.
- Forbes
- Jessica Hawthorne-Castro
Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.
- MarTech Series
- Karla Crawford Kerr
Jessica Hawthorne-Castro shares an insightful piece on the next frontier of marketing in her new article for MarTech. Dive in to explore: Why the traditional funnel is dead and what replaces it, how journeys are becoming customer-led instead of brand-led and ways AI and machine learning are transforming how brands respond to real-time intent
- Forbes
- Jessica Hawthorne-Castro
Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.
- Forbes
- Jessica Hawthorne-Castro
Want to sharpen your client service game? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From strategic guidance and creative innovation to data-driven results, these are the services clients appreciate most.
- Hawthorne Advertising
- Christian Jones
Hawthorne Advertising’s Christian Jones shares valuable insights in his latest article for The AI Journal, “The AI Advertising Revolution: Three Transformations Reshaping Marketing Forever.” The piece examines how artificial intelligence is redefining three key areas of marketing: creative production and personalization at scale, automation in media buying and optimization and the acceleration of consumer behavior and real-time decision-making.
- Hawthorne Advertising
- Anik Joshi
How to build and execute a marketing plan that addresses the consumer adoption curve - effectively taking a product from the early introduction phase through to mass market adoption, aka, “Crossing the Chasm”.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business