INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- The Business Journals
- Jessica Hawthorne-Castro
Explore effective strategies for maximizing cross-functional team strengths in Business Journals Leadership Trust latest article which covers functional ways to boost collaboration and enhance outcomes. Jessica Hawthorne-Castro shares actionable strategies for fostering collaboration and leveraging team dynamics to drive success.
- The Business Journals
- Jessica Hawthorne-Castro
Crafting a brand story is more than words; it’s about connection, purpose and resonating with the audience on a deeper level. Jessica Hawthorne-Castro shared her expert insights on storytelling for powerful branding in the latest Business Journals Leadership Trust article.
- The Business Journals
- Jessica Hawthorne-Castro
As leaders, setting and tracking individual goals is critical to team success—but there are common mistakes that can hold you back. Jessica Hawthorne-Castro highlights her strategy to avoid these pitfalls and improve goal-setting strategies in Business Journals Leadership Trust latest article.
- The Business Journals
- Jessica Hawthorne-Castro
Building a high-value brand through content marketing is essential in today’s competitive B2B landscape. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides her insight on building a blog that not only attracts attention but also boosts credibility and drives business growth.
- Hawthorne Advertising
- Christian Jones
With political campaigns and holiday season both barreling your way, it's an excellent time to ensure you’re prepared to navigate the pressures of Q4.
- The Business Journals
- Jessica Hawthorne-Castro
Establishing yourself as a thought leader can have a profound impact on your career and your brand. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her tips on how to elevate your voice and become an effective thought leader.
- Forbes
- Jessica Hawthorne-Castro
AI is transforming how brands engage with their communities, making it easier to build loyalty and deepen relationships. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tip on how to leverage AI to create a loyal brand community.
- The Business Journals
- Jessica Hawthorne-Castro
Challenging times can push businesses to either survive or thrive. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro outlines her growth hack that can help businesses not only navigate tough periods but also come out stronger.
- Forbes
- Jessica Hawthorne-Castro
In Forbes Agency Council latest article “How To Launch A Well-Known Product’s Package Redesign: 16 Key Steps,” Jessica Hawthorne-Castro highlights her approach to ensure a smooth transition and keep your brand relevant while minimizing risks.
- The Business Journals
- Jessica Hawthorne-Castro
As leaders, it's crucial to support and nurture the next generation of talent. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro explores actionable ways to empower new and rising professionals through mentorship, creating growth opportunities, and fostering a culture of learning.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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