INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- AiThority
- Karla Crawford Kerr & Cyndi McMaster
The customer base has changed, too, as is the way consumers select and buy products labeled by CPG brands and companies.
- AdExchanger
- George Leon
Buyers who need to maintain a presence during this year's midterms will have to plan on paying more to place inventory that receives lower response rates.
- The Business Journals
- Jessica Hawthorne-Castro
Asking stakeholders for feedback can offer direct insight into what they want and need from your business.
- The Business Journals
- Jessica Hawthorne-Castro
Building an effective organic marketing strategy can be done without a large budget.
- The Business Journals
- Jessica Hawthorne-Castro
Understanding of consumers as individuals can guide current and future business decisions.
- Forbes
- Jessica Hawthorne-Castro
A paid social strategy is table stakes for many larger companies, but how can small or midsized businesses get into the game without spending too much of their marketing budget?
- Forbes
- Jessica Hawthorne-Castro
With recent, exciting innovations in video production and photography, digital marketers and advertisers have a literal smorgasbord of unique visual assets to choose from to capture the attention of ideal audiences.
- Adweek
- Jessica Hawthorne-Castro
The economy is looking even more dire, and there are lessons performance marketers can take away.
- Forbes
- Jessica Hawthorne-Castro
Whether their audiences are leveraging ad blocking software or using browsers with built-in ad blocking capabilities, agency pros are developing solutions to overcome the obstacles they present.
- The Business Journals
- Jessica Hawthorne-Castro
Finding and retaining talent is increasingly challenging for businesses, so it’s essential for leaders to take good care of the valued team members.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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