Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- February 11, 2020
- AdAge
- Jessica Hawthorne-Castro
Video is one of today's most popular forms of content marketing. Engaging visuals are often more effective than the written word, so it’s no surprise that brands are using video to attract consumers. It can also yield a major ROI for a business -- as long as it’s done right.
- February 7, 2020
- AdAge
- Jessica Hawthorne-Castro
Video is one of today's most popular forms of content marketing. Engaging visuals are often more effective than the written word, so it’s no surprise that brands are using video to attract consumers. It can also yield a major ROI for a business -- as long as it’s done right.
- January 31, 2020
- TargetMarketing
- Hanna Anderson
Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. They’ve both broken out of a shell that generations prior were determined to mold themselves to. This fact, along with their closeness in age, have led many to believe that they have a lot of commonalities that can accommodate similar generational marketing strategies.
- January 30, 2020
- Forbes
- Jessica Hawthorne-Castro
Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers' attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.
- January 29, 2020
- AdAge
- Jessica Hawthorne-Castro
It’s a new year and decade, and experts across all industries are waiting to see if their predictions for 2020 trends will come to fruition. The digital publishing landscape is no exception -- professionals in advertising and media have a lot of ideas about what's coming this year. What's more, these predicted trends have the potential to leave a significant impact on marketers and content creators.
- January 28, 2020
- Forbes
- Jessica Hawthorne-Castro
Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers' attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.
- January 27, 2020
- Forbes
- Jessica Hawthorne-Castro
The creative content process can take a long time, and each agency has a different approach to it. There’s no standardized method of producing content, and what one agency provides will be vastly different from another because of how they go about developing it.
- January 24, 2020
- Forbes
- Forbes Agency Council
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.
- January 23, 2020
- PR Newswire
- Hawthorne
LOS ANGELES, Jan. 22, 2020 /PRNewswire/ -- Tim Hawthorne, Founder and Chairman of creative, analytics, and technology-driven advertising agency, Hawthorne Advertising, has been named as a Lifetime Achievement Award honoree by Marketing EDGE, a nonprofit organization. This award recognizes Hawthorne's contributions to the field of marketing and the educational development of future marketers. It pays tribute to the lives, campaigns, and businesses Hawthorne has influenced and inspired to pursue career excellence and performance through intelligent, evocative, creative, accountable marketing.
- January 21, 2020
- AdAge
- Jessica Hawthorne-Castro
A brand is a promise that a business makes to its customers. You can find this definition littered across the internet, but it doesn't tell you exactly what that promise should be. Brand promises are crafted through their stories. Brand stories try to communicate the brand's worth to consumers in a noninvasive way, which allows the potential buyer to connect and form a relationship with the brand. Today, many brands see the brand story as a way to humanize their corporate face so that consumers feel more comfortable with them.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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