INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- The Business Journals
- Jessica Hawthorne-Castro
Whether good or bad, every business goes through pivotal points throughout its lifetime.
- The Business Journals
- Jessica Hawthorne-Castro
Every so often, business needs a boost. If sales are slumping or they’re not signing new clients as quickly as they’d like, business leaders may need to take quick action to improve the bottom line.
- The Business Journals
- Jessica Hawthorne-Castro
While remote work may have opened up the “anywhere” workplace, there are still locations that are hotspots for building a business.
- The Business Journals
- Jessica Hawthorne-Castro
Buzzwords, those catchy adjectives that help mold a brand’s identity, can either help or hinder a brand.
- The Business Journals
- Jessica Hawthorne-Castro
One of the best ways to market your business is to become a market expert, but how does one achieve such a status? There are several ways to go about establishing yourself as a leader and market expert.
- The Business Journals
- Jessica Hawthorne-Castro
Anyone can make a website, but a successful one that drives engagement and increases sales must contain certain elements.
- The Business Journals
- Jessica Hawthorne-Castro
Developing a great product or service is only the first step in bringing the world to your business’s door.
- The Business Journals
- Jessica Hawthorne-Castro
Finding new talent in a tight workers’ market is a challenge for any company. But when you’re a business leader in a large market, addressing staffing challenges during a labor shortage requires thinking outside of the box.
- Adweek
- Jessica Hawthorne-Castro
With travel restrictions waning and the summer season beckoning, millennials and Gen Z travelers are thinking beyond the “staycation” ideals and are laying out plans to see various cities, states and even countries in the coming months.
- Forbes
- Jessica Hawthorne-Castro
As your agency no doubt has a website, you know how important it is to populate it with content that attracts and engages potential clients who visit it.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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