INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- The Business Journals
- Jessica Hawthorne
Finding and retaining talent is increasingly challenging for businesses, so it’s essential for leaders to take good care of the valued team members.
- The Business Journals
- Jessica Hawthorne
Monitoring different customer success metrics is a great was to gain insight into what’s working well.
- The Business Journals
- Jessica Hawthorne
While employees may look forward to reviews or scheduled one-on-ones to get advice from their manager, these conversations offer managers an opportunity to learn new things from their employees too.
- Toolbox Marketing
- Christian Jones
As your agency no doubt has a website, you know how important it is to populate it with content that attracts and engages potential clients who visit it.
- Forbes
- Jessica Hawthorne
As your agency no doubt has a website, you know how important it is to populate it with content that attracts and engages potential clients who visit it.
- The Business Journals
- Jessica Hawthorne
Headlines about ongoing supply chain issues are all over the media, and consumers are increasingly becoming used to seeing sparsely filled or even empty shelves in stores.
- Total Retail
- Jessica Hawthorne
E-commerce sales have been on the upswing as a share of total sales since before 2000, and in the last decade, social platforms have played an increasing role.
- The Business Journals
- Jessica Hawthorne
When a business rolls out new initiatives, buy-in from its stakeholders is essential to helping those initiatives succeed. However, people can sometimes be unwilling to try something new.
- The Business Journals
- Jessica Hawthorne
Leaders of businesses and organizations might easily be forgiven for feeling as though they’re in constant crisis mode these days.
- The Business Journals
- Jessica Hawthorne
Whether good or bad, every business goes through pivotal points throughout its lifetime.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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