INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- The Business Journals
- Jessica Hawthorne
Social media is a great marketing tool that can catapult a business or brand to success if you know how to use it to its full potential.
- Forbes
- Jessica Hawthorne
Case studies are tried-and-true tools that businesses use to convince prospects to buy their products or services.
- Forbes
- Jessica Hawthorne
Marketing stunts can garner a lot of attention in the media and among consumers, but if they’re not planned and executed properly, it might not be the kind of attention companies are seeking.
- Adweek
- Jessica Hawthorne
As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be challenging.
- PR Newswire
- Hawthorne
LOS ANGELES, Jan. 4, 2022 /PRNewswire/ -- Happy New Year! Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, which recently celebrated its 35th Anniversary, announced today that their 2021 ended strong with creative and agency work on behalf of Hawthorne clients earning 50 awards from more than 10 different organizations.
- Forbes
- Jessica Hawthorne
Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies.
- Forbes
- Jessica Hawthorne
Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences.
- Total Retail
- Cyndi McMaster
Every year, from October to December, a war for consumers’ attention ramps up significantly as businesses roll out their holiday campaigns.
- Forbes
- Jessica Hawthorne
You’ve got a great idea, the funding you need to launch your new business and an abundance of passion.
- Forbes
- Jessica Hawthorne
Account-based selling has been around forever, with B2B businesses focusing their sales efforts on specific, existing accounts to generate recurring revenue.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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