INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- Forbes
- Jessica Hawthorne
When you think about inbound marketing, your mind probably goes straight to the internet.
- HR.Com
- Maria Kozlov
Life got put on hold for most people in 2020 and has continued into 2021, naturally allowing time for people to contemplate their personal and professional lives.
- Forbes
- Jessica Hawthorne
Sometimes, an ad campaign just doesn’t land quite right with the target audience.
- Forbes
- Jessica Hawthorne
To reach a target audience with a compelling message, the power of a story cannot be understated.
- Forbes
- Jessica Hawthorne
Consumers are engaging with online video more than ever, and social media users are constantly on the lookout for exciting stories to share with friends and followers online.
- Forbes
- Jessica Hawthorne
Holiday sales make up an outsized chunk of some retail businesses’ annual revenue, and without appropriate planning and preparation, they might fall short of their goals.
- The Business Journals
- Jessica Hawthorne
At some point in your career, you’re bound to come across a new business idea that seems great from the outset, but its execution isn’t as smooth as anticipated.
- Forbes
- Jessica Hawthorne
Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways to utilize it in their outreach to current and prospective customers.
- The Business Journals
- Jessica Hawthorne
Like most industries, the world of retail was turned on its head when the Covid-19 pandemic struck in 2020. As the 2021 holiday season approaches, it brings with it a unique set of challenges for retailers to overcome.
- Forbes
- Jessica Hawthorne
Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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