Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Consumers quickly lose interest in brands that they sense aren’t completely genuine. Honesty and trust are table stakes for modern marketers, and when it comes to branded podcasts, audiences demand authentic value.
- The Business Journals
- Jessica Hawthorne-Castro
A remote workforce means no face-to-face interactions, break room chats or in-person office activities. This can sometimes equate to your employees losing their sense of community and camaraderie.
- AdAge
- Jessica Hawthorne-Castro
Evergreen content is useful in a number of ways: it can be used at any time, it saves content creators from having to constantly generate new ideas and it is easy to refer back to when needed.
- The Business Journals
- Jessica Hawthorne-Castro
It’s not unusual to see professionals focused on growing within their company through vertical movement. After all, “climbing the ladder” to leadership and a C-suite position is often seen as the ultimate goal in a person’s career.
- The Business Journals
- Jessica Hawthorne-Castro
Pitching to a potential big client for the first time is an exciting milestone for any entrepreneur or business leader, but it can be intimidating.
- Forbes
- Jessica Hawthorne-Castro
When search engine algorithms change, businesses typically try to adapt their search engine optimization (SEO) strategies to deal with the shift as soon as possible.
- The Business Journals
- Jessica Hawthorne-Castro
Every career comes with highs and lows, but when one is in a leadership position, the lows can seem especially daunting. After all, you have a team of people depending on you and turning to you for guidance; it can be hard to admit you’re going through a rough patch — and that you’re scared.
- AdAge
- Jessica Hawthorne-Castro
As COVID-19 shifts the way the world functions, it is also shifting how advertising and marketing assets are created and implemented. People are spending more time at home and their needs have changed.
- Forbes
- Jessica Hawthorne-Castro
Responding to consumers in real time is the cornerstone of conversational marketing, leading businesses around the world to implement tools driven by artificial intelligence (AI) as part of their customer outreach.
- The Business Journals
- Jessica Hawthorne-Castro
Educational institutions play a crucial role in helping students of all ages prepare for the world of work. In addition to the grounding they receive early on in both hard and soft skills, many choose to pursue higher education to help prepare them for a career in their chosen field of study.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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