INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- Hawthorne Direct
- Hawthorne
- MarTech Series
- Sudipto Ghosh
- Hawthorne Direct
- Hawthorne
- DemandGenReport
- Jessica Hawthorne-Castro
- DemandGenReport
- Jessica Hawthorne-Castro
- Hawthorne Direct
- Hawthorne
- 60 Second Marketer
- Jessica Hawthorne-Castro

Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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