Question: What’s one of the 8 common pitch missteps leading to losing the sale?
Answer: ‘Categorizing the potential client by market segmentation or size.’
“If a sales rep categorizes a potential client by market or company size, it can prematurely terminate the discussion before it has a chance to develop. This is especially true if the prospect doesn’t agree with the segment(s) they’re assigned to.“
– Jessica Hawthorne-Castro, Hawthorne Advertising
For the full article go to “Losing the sale: 8 business leaders detail common pitch missteps” at The Business Journals.