What are some of the biggest mistakes that can undermine an inbound campaign? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From misaligned messaging to poor audience targeting, these insights highlight what it really takes to build campaigns that perform.
Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/05/12/real-life-examples-of-big-mistakes-that-undermined-inbound-campaigns/
