What makes behind-the-scenes video content so effective for today’s brands? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creator-led content to more transparent brand narratives, these strategies are reshaping modern video marketing.
Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/05/19/the-bts-video-strategies-smart-brands-are-using-right-now/
