How to build and execute a marketing plan that addresses the consumer adoption curve – effectively taking a product from the early introduction phase through to mass market adoption, aka, “Crossing the Chasm”.
Taking the Leap – Crossing the (Marketing) Chasm Read More »
In a recent interview with Authority Magazine, Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, shares her professional journey and five tips you will need to succeed as a senior executive.
Discover how companies can better support employee well-being through strategic benefits, flexible policies and a culture of care. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a practical framework leaders can follow to support their employees.
How companies can better support employees’ well-being Read More »
Promoting from within can strengthen company culture, boost morale and improve retention—but identifying the right internal leaders takes strategy and clarity. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a practical framework for screening internal leadership candidates effectively. Great insights for any organization focused on long-term growth and talent development.
Promoting from within: How to screen internal leadership candidates Read More »
Empowerment isn’t about stepping back—it’s about stepping aside with purpose. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a thoughtful strategy on how leaders can strike the right balance between offering guidance and granting autonomy.
Leadership balance: How to empower your team, not abandon them Read More »
Client retention isn’t just about great service—it’s about building trust, delivering value and avoiding missteps that can quietly erode relationships over time. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights what critical mistake B2B companies often make when it comes to keeping clients engaged and loyal.
12 critical mistakes B2B businesses make in client retention Read More »
Quality isn’t just the responsibility of one team—it’s a mindset that should be embedded across every level of an organization. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares how leaders can foster a culture of quality and accountability, empowering everyone to contribute to better outcomes. A great read for any team aiming to raise the bar.
QA for all: How to foster a teamwide focus on quality Read More »
Too often, we rely on surface-level metrics to define success—without asking whether they reflect real progress. Jessica Hawthorne-Castro shares which success measures can mislead leaders and offers thoughtful guidance on what to track instead in this insightful piece from Business Journals Leadership Trust.
How to boost cash flow in a small biz (without busting the budget) Read More »
Too often, we rely on surface-level metrics to define success—without asking whether they reflect real progress. Jessica Hawthorne-Castro shares which success measures can mislead leaders and offers thoughtful guidance on what to track instead in this insightful piece from Business Journals Leadership Trust.
6 common success measures that may mislead leaders Read More »
Trust is the foundation of every successful business—but it’s easier to lose than gain. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights which common mistake companies make that can quietly erode customer trust over time.
7 common business mistakes that undermine customers’ trust Read More »
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