It’s not just about listing features—it’s about showcasing real-world impact. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers her strategy to effectively communicate your value proposition.
How to communicate the real value of your offerings to customers Read More »
Delivering exceptional customer service isn’t just a “big team” advantage — it’s a mindset and a strategy. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers practical insights on how lean teams can still create standout customer experiences by focusing on responsiveness, personalization and smart prioritization. Whether you’re part of a growing startup or managing a small but mighty team, these takeaways are worth the read.
How to provide stellar customer service (even with a lean team) Read More »
Direct feedback is just one piece of the customer experience puzzle. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to evaluate your company’s CX beyond direct feedback. From observing behavioral data to leveraging journey analytics, these insights can help you see the full picture of how customers engage with your brand.
8 ways to evaluate your company’s CX (beyond direct feedback) Read More »
High turnover and low engagement are two of the biggest red flags for any organization — but they’re also fixable with the right insights and actions. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro breaks down how to identify the root causes and make meaningful changes that improve culture, retention, and overall performance.
How to diagnose and address high turnover and low engagement Read More »
Leadership isn’t just about making big decisions; it’s also about consistently handling the day-to-day responsibilities that build trust and drive team success. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights key leadership actions that should never be overlooked.
Critical leadership duties that must not be ignored (and why) Read More »
Innovation doesn’t happen by chance—it starts with intentional leadership. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her advice on how leaders can inspire innovation in the workplace—from fostering psychological safety to encouraging cross-functional collaboration. Whether you’re building a culture of curiosity or looking for fresh ways to energize your team, this article offers practical insights from leaders across industries.
10 ways leaders can inspire innovation in the workplace Read More »
Not all risks are worth taking—especially in business. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her warning signs that a business risk might not pay off. From misaligned values to lack of data, these red flags can save you time and money.
5 signs a business risk might not pay off Read More »
Navigating price increases in B2B relationships can be challenging. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers practical strategies to help you communicate these changes effectively to your clients.
B2B price hike? How to prepare clients for higher costs Read More »
Great leaders know that wisdom flows both ways. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares a valuable lesson she has learned from an employee. Whether it’s resilience, creativity or new ways to problem-solve, there’s always something to learn when you listen.
Workplace wisdom: leaders share lessons learned from employees Read More »
Spotting future leaders is just as important as developing them. Jessica Hawthorne-Castro share the key actions, attitudes and skills that shows someone is ready to step into a leadership role in Business Journals Leadership Trust latest article. From taking initiative to inspiring others, these traits can help identify high-potential talent in any organization.
7 promising signs someone’s ready for a leadership position Read More »
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