Advertising Industry

The AI advertising revolution: three transformations reshaping marketing forever

Agency Press / By

Hawthorne Advertising’s Christian Jones shares valuable insights in his latest article for The AI Journal, “The AI Advertising Revolution: Three Transformations Reshaping Marketing Forever.” The piece examines how artificial intelligence is redefining three key areas of marketing: creative production and personalization at scale, automation in media buying and optimization and the acceleration of consumer behavior and real-time decision-making.

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Promoting from within: How to screen internal leadership candidates

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Promoting from within can strengthen company culture, boost morale and improve retention—but identifying the right internal leaders takes strategy and clarity. In Business Journals Leadership Trust latest article, Jessica Hawthorne offers a practical framework for screening internal leadership candidates effectively. Great insights for any organization focused on long-term growth and talent development.

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12 critical mistakes B2B businesses make in client retention

Agency Press / By

Client retention isn’t just about great service—it’s about building trust, delivering value and avoiding missteps that can quietly erode relationships over time. In Business Journals Leadership Trust latest article, Jessica Hawthorne highlights what critical mistake B2B companies often make when it comes to keeping clients engaged and loyal.

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QA for all: How to foster a teamwide focus on quality

Agency Press / By

Quality isn’t just the responsibility of one team—it’s a mindset that should be embedded across every level of an organization. In Business Journals Leadership Trust latest article, Jessica Hawthorne shares how leaders can foster a culture of quality and accountability, empowering everyone to contribute to better outcomes. A great read for any team aiming to raise the bar.

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