Advertising Industry | Hawthorne Advertising

10 ways leaders can inspire innovation in the workplace

Innovation doesn’t happen by chance—it starts with intentional leadership. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her advice on how leaders can inspire innovation in the workplace—from fostering psychological safety to encouraging cross-functional collaboration. Whether you’re building a culture of curiosity or looking for fresh ways to energize your team, this article offers practical insights from leaders across industries.

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5 signs a business risk might not pay off

Agency Press / By Paulina Rzepkowska

Not all risks are worth taking—especially in business. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her warning signs that a business risk might not pay off. From misaligned values to lack of data, these red flags can save you time and money.

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B2B price hike? How to prepare clients for higher costs

Agency Press / By Paulina Rzepkowska

Navigating price increases in B2B relationships can be challenging. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers practical strategies to help you communicate these changes effectively to your clients.

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Workplace wisdom: leaders share lessons learned from employees

Agency Press / By Paulina Rzepkowska

Great leaders know that wisdom flows both ways. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares a valuable lesson she has learned from an employee. Whether it’s resilience, creativity or new ways to problem-solve, there’s always something to learn when you listen.

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7 promising signs someone’s ready for a leadership position

Agency Press / By Paulina Rzepkowska

Spotting future leaders is just as important as developing them. Jessica Hawthorne-Castro share the key actions, attitudes and skills that shows someone is ready to step into a leadership role in Business Journals Leadership Trust latest article. From taking initiative to inspiring others, these traits can help identify high-potential talent in any organization.

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How to maximize a small-biz budget: 5 leaders’ tested tips

Agency Press / By Paulina Rzepkowska

Smart spending is the key to sustainable growth. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy on how to maximize a small business budget—because every dollar counts! From prioritizing investments to leveraging cost-effective solutions, these insights can help small business owners make the most of their resources.

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How to maintain a positive brand image in today’s marketplace

Agency Press / By Paulina Rzepkowska

In today’s fast-paced market, brand reputation is everything. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro breaks down her strategy for maintaining a positive brand image. From authenticity to customer trust, these insights can help you stay ahead in an ever-evolving landscape.

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8 successful entrepreneurs share their smartest early decisions

Agency Press / By Paulina Rzepkowska

As an entrepreneur, the decisions you make early on can set the tone for your entire business journey. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her smartest early decision that has helped shape her journey. From strategic hires to bold pivots, these insights offer valuable lessons for anyone navigating the path of business growth.

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Big buzz on a small budget: strategies for success

Agency Press / By Paulina Rzepkowska

Maximizing marketing impact doesn’t always require a massive budget—it’s about strategy, creativity and execution. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to make the most of your resources, from leveraging digital channels to optimizing audience engagement.

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The Thoughtful Entrepreneur Podcast | Episode 2094 – Jessica Hawthorne-Castro

Agency Press / By Paulina Rzepkowska

Ready for some inspiring insights? Check out the latest episode of The Thoughtful Entrepreneur Podcast where Hawthorne Advertising’s CEO Jessica Hawthorne-Castro speaks with Josh Elledge on the state of the advertising industry, 2025 advertising predictions and more.

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