Many companies work with their happy clients to develop case studies. Case studies can provide powerful attestations to the positive ways in which a business’s product or service has impacted a customer’s life, solved their problems or benefited them. When smartly leveraged, a case study can be a great marketing tool.
9 smart ways to develop and market compelling case studies Read More »
Every entrepreneur starts their business with the goal of growth in mind. But when sales begin to pick up, it can come with mixed emotions. Growing your company can be both exciting and daunting because there are pitfalls both to moving too quickly and too slowly.
7 clear signs it’s time to scale up your company Read More »
There’s no shortage of marketing channels these days — in fact, when it comes to pinpointing which channel will be the most effective, business leaders may sometimes think there are too many.
7 ways to identify and leverage the best primary marketing channel for your business Read More »
It’s no secret that young people gravitate to the newest things, the latest trends and the hottest styles as they grow and establish their individual identities.
Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them Read More »
At some point, even the best-run business will encounter and have to deal with a customer complaint.
7 ways to turn customer complaints into valuable learning experiences Read More »
Overseeing your first project as a newly minted team leader can be an exciting step in your professional journey.
New to a leadership role? 9 ways to delegate and avoid micromanaging your team Read More »
It’s not new for Americans to be pegged as “workaholics,” and the Covid-19 pandemic seems to have made the hustle culture even worse — AAA found that 33% of Americans’ vacation time went unused in 2020.
16 ways to ensure your team members (and you!) take needed time away from work Read More »
Full-service, independent agency that pioneered direct response advertising looks toward a bright future LOS ANGELES, Aug. 3, 2021 — Hawthorne Advertising, a full-service independent advertising agency, is celebrating its 35th Anniversary. Performance and accountability have been staples of Hawthorne Advertising from its inception as an early response advertising pioneer and carried through to its
Hawthorne Advertising Celebrates 35 Years of Accountable Advertising Read More »
The Covid-19 pandemic pretty much brought the entire world to a grinding halt in 2020. It reminded us not only of our mortality as human beings but also of the fact that you should always have a plan B in business and be ready to expect the worst if you want to stay afloat should the worst actually come.
How tourism-dependent businesses can future-proof in an uncertain world Read More »
There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their sales and marketing efforts in 2020 are in a great position to reboot those initiatives and tap into the post-Covid travel boom.
Making Up for Lost Time: How Younger Consumers Are Spending Their Summers Read More »
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