Advertising Industry | Page 39 of 42

Measuring Marketing ROI: 13 Simple And Effective Strategies

It’s pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing strategy to their clients. The vital misstep in this approach comes from assuming that clients are solely interested in the cost-to-return ratio of a policy. In many cases, businesses are less concerned about the spend and more worried about the value it generates, whether that is in returns or less-tangible metrics like customer loyalty.

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Five Steps To Navigate Gen Z Consumers’ Demand For Sustainable Products

Agency Press / By jfrancis

Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. They’ve both broken out of a shell that generations prior were determined to mold themselves to. This fact, along with their closeness in age, have led many to believe that they have a lot of commonalities that can accommodate similar generational marketing strategies.

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7 Essential Lessons To Learn From Valentine’s Day Marketing Efforts

Agency Press / By jfrancis

Video is one of today’s most popular forms of content marketing. Engaging visuals are often more effective than the written word, so it’s no surprise that brands are using video to attract consumers. It can also yield a major ROI for a business — as long as it’s done right.

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9 Best Practices For A Successful Video Marketing Campaign

Agency Press / By jfrancis

9 Best Practices For A Successful Video Marketing Campaign Read More »

Gen Z Advertising Dos and Don’ts for Marketers

Agency Press / By jfrancis

Gen Z Advertising Dos and Don’ts for Marketers Read More »

12 Top Content Marketing Trends Just Over The Horizon

Agency Press / By jfrancis

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

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6 Exciting Publishing Trends Ad Professionals Want To See In 2020

Agency Press / By jfrancis

It’s a new year and decade, and experts across all industries are waiting to see if their predictions for 2020 trends will come to fruition. The digital publishing landscape is no exception — professionals in advertising and media have a lot of ideas about what’s coming this year. What’s more, these predicted trends have the potential to leave a significant impact on marketers and content creators.

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13 Unique Ways A Business Can Use Video To Engage Its Audience

Agency Press / By jfrancis

13 Unique Ways A Business Can Use Video To Engage Its Audience Read More »

15 Mistakes Agencies Make In Their Creative Content Process (And How To Fix Them)

Agency Press / By jfrancis

The creative content process can take a long time, and each agency has a different approach to it. There’s no standardized method of producing content, and what one agency provides will be vastly different from another because of how they go about developing it.

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7 Strategies For Gaining Better Customer Data

Agency Press / By jfrancis

A brand is a promise that a business makes to its customers. You can find this definition littered across the internet, but it doesn’t tell you exactly what that promise should be. Brand promises are crafted through their stories. Brand stories try to communicate the brand’s worth to consumers in a noninvasive way, which allows the potential buyer to connect and form a relationship with the brand. Today, many brands see the brand story as a way to humanize their corporate face so that consumers feel more comfortable with them.

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