Many companies work with their happy clients to develop case studies. Case studies can provide powerful attestations to the positive ways in which a business’s product or service has impacted a customer’s life, solved their problems or benefited them. When smartly leveraged, a case study can be a great marketing tool.
9 smart ways to develop and market compelling case studies Read More »
Every entrepreneur starts their business with the goal of growth in mind. But when sales begin to pick up, it can come with mixed emotions. Growing your company can be both exciting and daunting because there are pitfalls both to moving too quickly and too slowly.
7 clear signs it’s time to scale up your company Read More »
Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Q&A with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising Read More »
When two or more brands partner up in a special collaboration, the results can help them boost awareness of their products or services in new markets and potentially gain new customers.
How Brands Can Partner Up To Gain More Customers This Holiday Season Read More »
There’s no shortage of marketing channels these days — in fact, when it comes to pinpointing which channel will be the most effective, business leaders may sometimes think there are too many.
7 ways to identify and leverage the best primary marketing channel for your business Read More »
It’s no secret that young people gravitate to the newest things, the latest trends and the hottest styles as they grow and establish their individual identities.
Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them Read More »
When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities.
11 Ways VR And AR Stand To Impact Advertising, Marketing And PR Read More »
Adaptability and agility have been widely credited with helping businesses that have endured over the past year and a half, but if pressed, most leaders would add another essential element: a strong network.
At some point, even the best-run business will encounter and have to deal with a customer complaint.
7 ways to turn customer complaints into valuable learning experiences Read More »
Overseeing your first project as a newly minted team leader can be an exciting step in your professional journey.
New to a leadership role? 9 ways to delegate and avoid micromanaging your team Read More »
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