15 Ways To Develop A Customer-Centric Content Strategy
Content marketing is a great way to get in front of and bring value to consumers without going overboard on your sales pitch.
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Advertising
Seeing Is Believing: Why Visual Search Works
Instead of text-based searches and sifting through pages of results, visual search enables enhanced, modern interfaces that help curate and review buying options faster, which comes naturally to Gen Z and millennials.
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15 business leaders share smart strategies for conducting a scenario analysis
After the events of 2020, every business leader is focused on being better prepared for the unexpected. One effective way to do this is to conduct a scenario analysis, a useful planning tool in which businesses create an action plan for the “what-ifs” they may encounter.
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14 trust-breaking mistakes that can damage your company’s brand
First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about new people in a matter of seconds.
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Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
There was a time when trying on clothing either meant a trip to a brick-and-mortar store, where you filled your arms with options and made your way into the dressing room, or ordered a few pieces online and hoping for the best.
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Midsize companies: Avoid these 15 sales-stifling marketing mistakes
Middle-market companies are in a unique position when it comes to seeking growth. While these companies may not have the immediate brand recognition of an industry giant, they often have the resources to run a multichannel marketing campaign.
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11 Valuable Data Points To Be Gleaned From Clients’ Google Analytics
Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs.
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Using Consumer Data To Drive Marketing? 14 Risks To Be Aware Of
To make the best decisions about strategy, marketers today largely depend more on data than on their gut instincts. While data is valuable and can reveal important insights, there are risks involved in betting on consumer data alone.
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How To Start A Social Monitoring Program: 14 Tips For Companies
While related, social monitoring and social listening are two distinct strategies to improve the customer experience.
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11 Inspiring Ways To Market A Strong Company Culture
Company culture can be a huge selling point for potential employees as well as potential clients. Both of these audiences want to know that the people behind the scenes not only believe in what the company offers, but also collaborate well with each other to deliver it it.
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