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Jessica Hawthorne-Castro Recognized As A Winner Of The 2018 CEO World Awards

Jessica Hawthorne-Castro, CEO of Hawthorne, has been named as one of the Gold Winners of The CEO World Awards, within the Female CEO of the Year category. The CEO World Awards are an annual industry and peers recognition program honoring CEOs and organizations of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, […]

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How Agencies Can Help Prepare The Next Generation Of Data-Driven Marketers

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: AdExchanger Date of Publication: September 20, 2018 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne. The rise of data science has had a major impact on just about every

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Four Best Practices For Successful, Responsive Media Campaigns

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro for Forbes Agency Council Original Publication: Forbes Date Published: September 12, 2018 It’s getting harder for brand advertisers to earn market share with traditional media approaches. At the same time, targeting consumers and business-to-business customers can also be difficult. What’s needed is accountable media that scales to the client’s needs, uses data-driven campaigns, capitalizes

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Jessica Hawthorne-Castro Recognized As A Winner Of The 2018 Finance Monthly CEO Awards

Agency Press / By jfrancis

Jessica Hawthorne-Castro is CEO of Hawthorne, a leading Los Angeles based advertising agency specializing in analytics-driven campaigns. As CEO of Hawthorne, Hawthorne-Castro has been recognized throughout the professional community as a leader in the marketing revolution of advertising where art meets science. The company specializes in analytics-driven campaigns and offers a complete service approach that

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Standing Out When Marketing Noise is Louder than Ever

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: MarTechSeries.com Date of Publication: July 26, 2018 Six Ways To Fight Back And Rise Above The Crowd When The Noise Around You Gets Too Loud For You And Your Customers To Ignore In a time where the consumer wants, needs, and behaviors are evolving as rapidly as technology and data,

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12 Ways To Encourage More Diversity In The Agency World

Agency Press / By jfrancis

Author: Forbes Agency Council Original Publication: Forbes Date Published: August 12, 2018 There’s been a lot of industry talk recently around diversity and inclusion. And rightfully so: Having a diverse team is important for many reasons, including the ability to envision, discuss and brainstorm ideas or campaigns from many different perspectives. But there’s more work that

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4 Career Lessons Learned from the Entertainment Industry

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro Original Publication: The Ladders Date Published: August 2, 2018 Climbing your way up the corporate ladder in any industry takes a certain type of grit, but it’s especially so in the entertainment world. Chalk full of ambitious, smart people who are following their creative dreams, only the strongest survive. But the experience provides

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12 Planning Strategies to Keep Your Editorial Calendar on Track

Agency Press / By jfrancis

Author: Forbes Agency Council Original Publication: Forbes Date Published: July 28, 2018 Creating content has quickly become one of the core activities for most brands’ marketing teams. Blog posts, social media, videos and other assets serve to establish a company’s expertise while building trust and interest with their current and potential customer base. As the demand

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How Voice Technology Is Changing The Way We Work

Agency Press / By jfrancis

Author: Forbes Agency Council Original Publication: Forbes Date Published: July 27, 2018 How many times have you set a reminder, sent a message or searched for the answer to a question, simply by speaking into your phone? Voice technology, combined with built-in AI assistants like Siri and Cortana, have made these situations commonplace, and it’s changing

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Jessica Hawthorne-Castro Receives Multiple Leadership Honors

Agency Press / By jfrancis

LOS ANGELES, July 17, 2018 /PRNewswire/ — Hawthorne, a leading Los Angeles-based advertising agency specializing in analytics-based campaigns, today announced that the company’s CEO, Jessica Hawthorne-Castro, has been recognized with three significant industry honors: she has been named winner of the 2018 Finance Monthly CEO Award, has been honored in the CEO Today Business Woman

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