Don’t Blur the Lines When Marketing to Millennials and Gen Z
Gen Z places less value on high price tags and material goods, whereas millennials buy pricey bottles, designer goods and trips.
Adweek
Are You Using Social Media to Inspire Younger Buyers?
Social networks are the new search engines. How performance marketers can leverage this trend.
Want to Attract Younger Consumers? Just Be Yourself
We all know personalization and micro targeting has become more and more prevalent, but it is a “must have” instead of a “nice to have” at this point for marketers.
Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs
The economy is looking even more dire, and there are lessons performance marketers can take away.
Harnessing Gen Z’s Summer Travel Wanderlust
With travel restrictions waning and the summer season beckoning, millennials and Gen Z travelers are thinking beyond the “staycation” ideals and are laying out plans to see various cities, states and even countries in the coming months.
Luxury Goods Are Becoming as Attainable as Fast Fashion
Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world’s landfills.
5 Ways to Meet Gen Z Consumers Where They Are
Generational marketing isn’t easy. Getting it right requires expert knowledge, consistent monitoring of trends and a willingness to make unexpected pivots.
5 Performance Marketing Trends to Watch in 2022
As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be challenging.
Hold On, We’ve Entered a Digital Marketing Time Warp
Digital channels were well on their way to becoming an advertising delivery mode of choice for performance marketers when the pandemic emerged in March 2020.
Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them
It’s no secret that young people gravitate to the newest things, the latest trends and the hottest styles as they grow and establish their individual identities.
