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Agency

15 mistakes new agencies make (and how to fix potential consequences)

Launching a new agency is like learning to ride a bike—there are bound to be bumps along the way. While early mistakes can shake client confidence or harm your reputation, they don’t have to define your journey. Jessica Hawthorne-Castro provides her advice on Forbes Agency Council latest article “15 mistakes new agencies make (and how to fix potential consequences.”

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16 important metrics for today’s CMOs to watch

In the ever-changing landscape of marketing, it’s crucial for Chief Marketing Officers (CMOs) to track the right metrics. Understanding and leveraging these metrics can drive growth and improve marketing effectiveness. Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne-Castro explores these essential metrics in Forbes Agency Council latest article.

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How to shift from being a wage earner to a successful business owner

Making the shift from being a wage earner to a successful business owner requires strategic planning and a change in mindset. Dive into Jessica Hawthorne-Castro’s essential steps to navigate this transition, from developing a solid business plan to investment for the future in Business Journals Leadership Trust latest online story.

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17 practical ways to integrate emerging tech into marketing strategies

Are you looking to incorporate cutting-edge technology into your marketing strategies? In the Forbes article, “17 Practical Ways To Integrate Emerging Tech Into Marketing Strategies,” Jessica Hawthorne-Castro discusses how using VR and AR-based advertisements in marketing can elevate the user experience.

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