ai for marketers

19 ways agencies can stay essential as AI automates creative work

Agency Press / By

As AI continues to reshape creative work, how can agencies evolve while continuing to deliver meaningful value to their clients? Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “19 Ways Agencies Can Stay Essential As AI Automates Creative Work”.
In the article, Jessica joins fellow agency leaders in sharing insights on how agencies can adapt to AI-driven change, strengthen their strategic value and continue delivering the expertise and human perspective clients need.

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21 leaders on staying educated on AI

Agency Press / By

How can leaders keep pace with AI as new technologies and applications continue to emerge? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. In the piece, Jessica shares why staying informed on AI requires continuous learning and curiosity, from monitoring industry trends and evaluating emerging tools to staying current on the AI capabilities of existing technology partners.

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