AI in marketing | Hawthorne Advertising

Christian Jones on using AI to elevate Hawthorne Advertising

In a recent interview with Authority Magazine, Christian Jones, Senior Vice President of Marketing & AI Initiatives at Hawthorne Advertising, shares insights on how AI is helping transform the way we work, collaborate and deliver results for clients. From streamlining workflows to unlocking new creative opportunities, the conversation explores how embracing emerging technology can help companies evolve while staying people-first.

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How to make marketing stand out amid a din of AI-focused messaging

Agency Press / By Paulina Rzepkowska

Wondering how marketers can cut through the growing noise of AI-heavy messaging in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing clear human and business value to using plainspoken, solution-focused messaging and authentic storytelling, these perspectives highlight what it really takes to stand out in an AI-saturated landscape.

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The AI advertising revolution: three transformations reshaping marketing forever

Agency Press / By Paulina Rzepkowska

Hawthorne Advertising’s Christian Jones shares valuable insights in his latest article for The AI Journal, “The AI Advertising Revolution: Three Transformations Reshaping Marketing Forever.” The piece examines how artificial intelligence is redefining three key areas of marketing: creative production and personalization at scale, automation in media buying and optimization and the acceleration of consumer behavior and real-time decision-making.

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