AI tools | Hawthorne Advertising

AI tools

14 ways AI tools frustrate agency leaders and how to improve them

How can AI tools better support agency leaders and marketing teams? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From improving accuracy and accountability to setting realistic expectations around AI-generated outputs, these perspectives highlight where AI still has room to grow and how organizations can use it more effectively.

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How 21 leaders let employees use AI in the workplace

Curious how today’s leaders are empowering teams when it comes to using AI at work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From setting clear guardrails to encouraging responsible experimentation, these insights show how leaders can enable teams to use AI thoughtfully while protecting quality, trust, and culture.

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How AI will help marketers harness psychology to drive consumer purchase decisions

Now that forward-thinking marketers are experimenting with generative artificial intelligence (AI) tools and applications, such as machine learning, it’s a great time to explore how AI could be used to leverage cognitive bias psychology. Our CEO Jessica Hawthorne-Castro provides insights on how to harness this technology.

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