Artificial Intelligence | Hawthorne Advertising

How AI will help marketers harness psychology to drive consumer purchase decisions

Now that forward-thinking marketers are experimenting with generative artificial intelligence (AI) tools and applications, such as machine learning, it’s a great time to explore how AI could be used to leverage cognitive bias psychology. Our CEO Jessica Hawthorne-Castro provides insights on how to harness this technology.

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Nine Big Don’ts For Pulling Off A Marketing Stunt

Agency Press / By jfrancis

Marketing stunts can garner a lot of attention in the media and among consumers, but if they’re not planned and executed properly, it might not be the kind of attention companies are seeking.

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14 Smart Ways Marketers And Advertisers Can Leverage AI In 2022

Agency Press / By jfrancis

Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies.

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11 Creative Ways To Use AI-Driven Conversational Marketing

Agency Press / By jfrancis

Responding to consumers in real time is the cornerstone of conversational marketing, leading businesses around the world to implement tools driven by artificial intelligence (AI) as part of their customer outreach.

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16 ways to ‘future-proof’ your career

Agency Press / By jfrancis

Change is constant, especially when it comes to technological advances. Many businesses are quick to embrace and adapt to include these technological advances, such as artificial intelligence and machine learning, in their daily operations.

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