Now that forward-thinking marketers are experimenting with generative artificial intelligence (AI) tools and applications, such as machine learning, it’s a great time to explore how AI could be used to leverage cognitive bias psychology. Our CEO Jessica Hawthorne-Castro provides insights on how to harness this technology.
Marketing stunts can garner a lot of attention in the media and among consumers, but if they’re not planned and executed properly, it might not be the kind of attention companies are seeking.
Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies.
Responding to consumers in real time is the cornerstone of conversational marketing, leading businesses around the world to implement tools driven by artificial intelligence (AI) as part of their customer outreach.
Change is constant, especially when it comes to technological advances. Many businesses are quick to embrace and adapt to include these technological advances, such as artificial intelligence and machine learning, in their daily operations.
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