Attribution | Hawthorne Advertising

DVR Usage, Trends Over Time and Implications for Advertisers Using Linear TV

Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.

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Quantum Considerations and Neuroscience for Brand Response Marketing

Agency Press / By jfrancis

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6 Ways To Thrive In Today’s Challenging Omnichannel Economy

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: YPO.Org Date of Publication: October 9, 2018 Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and

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