Audience Engagement | Hawthorne Advertising

How to get social media audiences to engage with long-form content

Wondering how brands can cut through the noise and get social audiences to actually engage with long-form content? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to turn long reads or videos into scroll-stopping micro-insights, “story-arc” posts, expert panels, and strategic teasers that drive real traction.

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Niche business success: How to find and engage your unique audience

Agency Press / By Paulina Rzepkowska

Are you struggling to find and engage your unique audience? Understanding your market is the key to business success. Discover how Jessica Hawthorne-Castro stand’s out and achieves sustainable growth in Business Journals Leadership Trust’s online story, “Niche business success: How to find and engage your unique audience.”

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16 Approaches Brands Can Take To Boost Engagement On TikTok

Agency Press / By Paulina Rzepkowska

While some brands rely on highly produced and polished video content to reach their ideal customers, those with a penchant for down-to-earth production styles and a bit of creativity can help new prospects discover their offerings with a well-planned TikTok content strategy.

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8 ways to improve your business’s social media presence and enhance audience engagement

Agency Press / By jfrancis

Social media has become a crucial component of nearly every business’s overall marketing strategy. While sharing high-quality content is crucial, the best social media strategies aren’t one-way message boards.

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