The back-to-school shopping rush is hectic for retailers, ranking just behind the holiday season on the marketing calendar. But now that kids in grades K-12 have returned to class and college students are heading back to campus, it’s time to start planning your back-to-school 2024 marketing campaign. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips about how to make the most of this opportunity.
back to school
From selling school supplies and college dorm furniture to promoting special deals on phones and travel, marketers work hard during this short but critical window of time to capture the attention of students and their parents.